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Reddit
Social news aggregation, web content rating, livestreaming, and discussion platform

Reddit is an American proprietary social news aggregation and forum platform where registered users, or "redditors," submit and vote on content organized into subject-based "subreddits." Founded in 2005 by Steve Huffman, Alexis Ohanian, and Aaron Swartz, Reddit is operated by Reddit Inc. in San Francisco. As of February 2025, it ranks as the ninth most-visited website globally, with over half its traffic from the US. While praised for fostering niche communities and activism, it has faced criticism regarding misinformation, echo chambers, and past controversies involving misogynistic content.

History

For a chronological guide, see Timeline of Reddit.

Early history

The idea and initial development of Reddit originated with college roommates Steve Huffman and Alexis Ohanian in 2005, who attended a lecture by programmer-entrepreneur Paul Graham in Boston during their spring break from University of Virginia.131415 After speaking with Huffman and Ohanian following the lecture, Graham invited the two to apply to his startup incubator Y Combinator.16 Their initial idea, My Mobile Menu, was unsuccessful,1718 and was intended to allow users to order food by SMS text messaging.1920 During a brainstorming session to pitch another startup, the idea was created for what Graham called the "front page of the Internet".21 For that idea, Huffman and Ohanian were accepted in Y Combinator's first class.2223 Supported by the funding from Y Combinator,24 Huffman coded the site in Common Lisp25 and together with Ohanian launched Reddit in June 2005.2627 Embarrassed by an empty-looking site, the founders created hundreds of fake users for their posts to make it look more populated.28

The team expanded to include Christopher Slowe in November 2005. Between November 2005 and January 2006, Reddit merged with Aaron Swartz's company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug.2930 Swartz then helped rewrite the software running Reddit using web.py, a web framework he developed. The passage from Aaron Swartz's blog post "Rewriting Reddit"31 reveals that the switch from Lisp to Python, specifically using the web.py framework developed by Swartz, was driven by a desire for simplicity, maintainability, and performance. Despite facing skepticism and critique from the Lisp community, the change was justified by the efficiency and clarity Python provided for the project. This initiative not only influenced the technical evolution of Reddit but also contributed to the broader web development community by inspiring other frameworks and remaining a significant part of Reddit's history.32 (In 2020, Ohanian claimed that rather than Swartz being a co-founder, the correct description would be that Swartz's company was acquired by Reddit 6 months after he and Huffman had started.)33

Huffman and Ohanian sold Reddit to Condé Nast Publications, owner of Wired, on October 31, 2006, for a reported $10 million to $20 million3435 and the team moved to San Francisco.36 In November 2006, Swartz blogged complaining about the new corporate environment, criticizing its level of productivity.37 In January 2007, Swartz was fired for undisclosed reasons.38

Huffman and Ohanian left Reddit in 2009.39 Huffman went on to co-found Hipmunk with Adam Goldstein, and later recruited Ohanian40 and Slowe to the new company.41 After Huffman and Ohanian left Reddit, Erik Martin, who joined the company as a community manager in 2008 and later became general manager in 2011, played a role in Reddit's growth.42 VentureBeat noted that Martin was "responsible for keeping the site going" under Condé Nast's ownership.43

Yishan Wong joined Reddit as CEO in 2012.44 Wong resigned from Reddit in 2014, citing disagreements about his proposal to move the company's offices from San Francisco to nearby Daly City, but also the "stressful and draining" nature of the position.4546 Ohanian credited Wong with the company's newfound success as its user base grew from 35 million to 174 million.47 Wong oversaw the company as it raised $50 million in funding and spun off as an independent company.48 Also during this time, Reddit began accepting the digital currency Bitcoin for its Reddit Gold subscription service through a partnership with bitcoin payment processor Coinbase in February 2013.49 Ellen Pao replaced Wong as interim CEO in 2014 and resigned in 2015 amid a user revolt over the firing of a popular Reddit employee.50 During her tenure, Reddit initiated an anti-harassment policy,51 banned involuntary sexualization, and banned several forums that focused on bigoted content or harassment of individuals.52

Ohanian and Huffman return

After five years away from the company, Ohanian and Huffman returned to leadership roles at Reddit: Ohanian became the full-time executive chairman in November 2014 following Wong's resignation, while Pao's departure on July 10, 2015, led to Huffman's return as the company's chief executive.5354 After Huffman rejoined Reddit as CEO, he launched Reddit's iOS and Android apps, improved Reddit's mobile website, and created A/B testing infrastructure.55 The company launched a major redesign of its website in April 2018.56 Huffman said new users were turned off from Reddit because it had looked like a "dystopian Craigslist".57 Reddit also instituted several technological improvements,58 such as a new tool that allows users to hide posts, comments, and private messages from selected redditors in an attempt to curb online harassment,59 and new content guidelines. These new content guidelines were aimed at banning content inciting violence and quarantining offensive material.6061 Slowe, the company's first employee, rejoined Reddit in 2017 as chief technology officer.62

Ohanian resigned as a member of the board on June 5, 2020 in response to the George Floyd protests and requested to be replaced "by a Black candidate".63 Michael Seibel, then-CEO of Y Combinator, was subsequently named to the board.64 On March 5, 2021, Reddit announced that it had appointed Drew Vollero, who had worked at Snapchat's parent company Snap (SNAP), as its first Chief Financial Officer weeks after the site was thrust into the spotlight due to its role in the GameStop trading frenzy. Vollero's appointment spurred speculation of an initial public offering, a move that senior leaders have considered publicly.65

IPO

As of August 2021[update], Reddit is valued at more than $10 billion following a $410 million funding round.66 The company was looking to hire investment bankers and lawyers to assist in making an initial public offering. However, CEO Steve Huffman said the company has not decided on the timing for when to go public.67 In December 2021, Reddit revealed that it had confidentially filed for an initial public offering with the U.S. Securities and Exchange Commission.686970 Reddit's initial public offering opened on March 20, 2024, at $34 per share and a $6.4 billion valuation.71 They went public the next day on the New York Stock Exchange at $47 per share and rose to $50.44 at market close on their first day of trading, reaching a market cap of $9.5 billion.72 The current market cap as of July 2024 is $10 billion.73

Site overview

Reddit is a website comprising user-generated content—including photos, videos, links, and text-based posts—and discussions of this content in what is essentially a bulletin board system.7475 The name "Reddit" is a play-on-words with the phrase "read it", i.e., "I read it on Reddit."7677 According to Reddit, in 2019, there were approximately 430 million monthly users,78 who are known as "redditors".79 The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.80

As a network of communities, Reddit's core content consists of posts from its users.8182 Users can comment on others' posts to continue the conversation.83 A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes respectively, for each post and comment on the site.84 The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.85 Users can also earn "karma" for their posts and comments, a status that reflects their standing within the community and their contributions to Reddit.86 Posts are sometimes automatically archived after six months, meaning they can no longer be commented or voted on.87

The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.8889 By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).9091 The subreddit r/all originally did not filter topics,92 but as of 2021 it does not include not-safe-for-work content.93 Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.9495 Additionally, some subreddits have a karma and account age requirement to discourage bots and spammers from posting.

Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.96

Users and moderators

Registering an account with Reddit is free and requires an email address. In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.97 In Reddit style, usernames begin with "u/". Noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,98 u/Shitty_Watercolour who posts paintings in response to posts,99 and u/spez, the CEO of Reddit (Steve Huffman).

Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.100 Reddit users may also request to moderate a sub that has no moderators or very inactive ones in r/redditrequest. These requests are reviewed by the Reddit admins. Moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and often work to keep discussions in their subreddit on topic.101102103 Admins, by contrast, are employees of Reddit.104

Early on, Reddit implemented shadow banning, purportedly to address spam accounts, while saying, "it's still the only tool we have to punish people who break the rules".[80]105 In 2015, Reddit added an account suspension feature which they said would replace sitewide shadowbans, however, moderators are still able to shadowban users or their individual posts.106

Reddit releases transparency reports annually which have information like how many posts have been taken down by moderators and for what reason. It also details information about requests law enforcement agencies have made for information about users or to take down content.107 In 2020, Reddit removed 6% of posts made on the platform (approx. 233 million). More than 99% of removals were marked as spam; the remainder made up of a mix of other offensive content. Around 131 million posts were removed by the automated moderator and the rest were taken down manually.108109

It is estimated that Reddit's moderators work 466 hours every day, which is $3.4 million in unpaid work each year.110 That roughly equates to 2.8% of the company's annual revenue.111

Subreddits

"r/" redirects here. For the letter "R", see R. For other uses, see /r/ (disambiguation).

Subreddits (officially called communities) are user-created areas of interest where discussions on Reddit are organized. There are about 138,000 active subreddits (among a total of 1.2 million) as of July 2018[update].112113 Subreddit names begin with "r/"; for instance, "r/science" is a community devoted to discussing scientific publications, while "r/gaming" is a community devoted to discussing video games, and "r/worldnews" is for posting news articles from around the world.

In a 2014 interview with Memeburn, Erik Martin, then the general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".114 Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.115

Other features

Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.116 Until 2023, subscribers could also use coins to award posts or comments they valued, generally due to humorous or high-quality content.117 Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits such as r/lounge, a personalized Snoo (known as a "snoovatar"), and a Reddit premium trophy that can be displayed on the user's profile.118119 Reddit Gold was renamed to Reddit Premium in 2018. In addition to gold coins, users were able to gift silver and platinum coins to other users as rewards for quality content.120

On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.121 Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.122 In August 2021, the company introduced a TikTok-like short-form video feature for iOS that lets users rapidly swipe through a feed of short video content.123 In December 2021, the company introduced a Spotify Wrapped-like feature called Reddit Recap that recaps various statistics from January 1 to November 30 about each individual user, such as how much time they spent on Reddit, which communities they joined, and the topics that they engaged with, and allows the user to view it.124

On July 7, 2022, Reddit announced "blockchain-backed Collectible Avatars", customizable avatars which are available on the subreddit r/CollectibleAvatars for purchase separate from Reddit Premium. The avatars were created by independent artists who post work on other subreddits, and who receive a portion of the profits. They use Reddit's Polygon blockchain-powered digital wallet the Vault.125 Richard Lawler of The Verge described them as "non-fungible tokens (NFTs) that are available for purchase in the Reddit Avatar Builder".126

Chat features

In 2017, Reddit developed its own real-time chat software for the site.127 While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.128 Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.129130131

Reddit Talk was announced in April 2021 as a competitor to Clubhouse. Reddit Talk lets subreddit moderators start audio meeting rooms that mimic Clubhouse in design.132 In 2022, Reddit Talk was updated to support recording audio rooms and work on the web version of Reddit. A desktop app is reportedly slated for a late February release.133

AI integration

Reddit acquired MeaningCloud, a natural language processing company in June 2022.134135 In February 2024, Reddit announced a partnership with Google in a deal worth about $60 million per year, to license its real-time user content to train Google's AI model. The partnership also lets Reddit get access to Google's "Vertex AI" service which would help improve search results on Reddit.136137 It was announced that Reddit and OpenAI had reached a deal that will allow OpenAI access to the Reddit API to train its models, while Reddit will receive certain AI tools for moderators and users.138 In December 2024, Reddit announced Reddit Answers, an AI search tool that summarizes conversations in response to a question from the user.139

Discontinued features

Reddit Public Access Network, commonly known as RPAN, was a live streaming service run by Reddit.140 Viewers interacted with streams by upvoting or downvoting, chatting, and giving paid awards. During the off-air hours, 24/7 streaming was possible to the dedicated subreddits, but with limited slots and capabilities.141 On August 19, 2019, Reddit announced RPAN. It was said to be in testing, but they were experimenting with making it a permanent program, as well as a way to increase revenue for the platform.142 Later, a five-day testing period began. During the testing period, streaming was for a select group of users, allowing 30 minutes of streaming per person and 100 slots.143 On July 1, 2020, RPAN Studio was released, an application that allows users to broadcast live from desktop computers. RPAN Studio has been built on top of OBS, an open-source streaming and recording program.144 On January 28, 2021, Reddit permanently increased streaming times to three hours.145 RPAN was officially discontinued on November 15, 2022.146

In 2019, Reddit tested a new feature that allowed users to tip others. It was only made available for a user named Chris who goes by the alias u/shittymorph, who was known for posting well-written comments, only for them to end with the same copypasta referencing the 1998 Hell in a Cell match between wrestlers The Undertaker and Mankind.147148

Technology and design

Hosting and servers

Reddit's search function has had many iterations and currently uses Lucidworks Fusion to implementation.149

Mobile apps

In 2010, Reddit released its first mobile web interface for easier reading and navigating the website on touch screen devices.150 For several years, redditors relied on third-party apps to access Reddit on mobile devices. In October 2014, Reddit acquired one of them, Alien Blue, which became the official iOS Reddit app.151 Reddit removed Alien Blue and released its official application, Reddit: The Official App, on Google Play and the iOS App Store in April 2016.152 The company released an app for Reddit's question-and-answer Ask Me Anything subreddit in 2014.153 The app allowed users to see active Ask Me Anythings, receive notifications, ask questions and vote.154

Product and design changes

The site has undergone several products and design changes since it originally launched in 2005. When it initially launched, there were no comments or subreddits. Comments were added in 2005155156 and interest-based groups (called 'subreddits') were introduced in 2008.157 Allowing users to create subreddits has led to much of the activity that redditors would recognize that helped define Reddit. These include subreddits "WTF", "funny", and "AskReddit".158 Reddit rolled out its multireddit feature, the site's biggest change to its front page in years, in 2013.159 With the multireddits, users see top stories from a collection of subreddits.160

In 2015, Reddit enabled embedding and as a result users could share Reddit content on other sites.161 In 2016, Reddit began hosting images using a new image uploading tool, a move that shifted away from the uploading service Imgur that had been the de facto service.162 Users still can upload images to Reddit using Imgur.163 Reddit's in-house video uploading service for desktop and mobile launched in 2017.164 Previously, users had to use third-party video uploading services, which Reddit acknowledged was time-consuming for users.165

Reddit released its "spoiler tags" feature in January 2017.166 The feature warns users of potential spoilers in posts and pixelates preview images.167 Reddit unveiled changes to its public front page, called r/popular, in 2017;168 the change creates a front page free of potentially adult-oriented content for unregistered users.169 In late 2017, Reddit declared it wanted to be a mobile-first site, launching several changes to its apps for iOS and Android.170 The new features included user-to-user chat, a theater mode for viewing visual content, and mobile tools for the site's moderators. "Mod mode" lets moderators manage content and their subreddits on mobile devices.171

Reddit launched its redesigned website in 2018, with its first major visual update in a decade.172 Development for the new site took more than a year.173 It was the result of an initiative by Huffman upon returning to Reddit, who said the site's outdated look deterred new users.174 The new site features a hamburger menu to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link.175 The nominal goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users.176 Additionally Reddit's growth had strained the site's back end;177 Huffman and Reddit Vice President of Engineering Nick Caldwell told The Wall Street Journal's COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools.178 For years, registered users could opt-out of the redesign by using the old.reddit.com domain.179 On May 15, 2024, the dedicated login flow was removed from the old domain, although site admins said they had "no plans" to remove the old domain entirely.180 In November 2023, Fast Company reported that Reddit began rolling out a comprehensive rebrand, including a new logo, typeface, brand colors, and an updated version of its mascot Snoo, as part of its preparation for a potential 2024 IPO and in response to its expanding user base and global reach.181

Logo

Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna.182 Its colors are black, white, and orange-red.183 The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the University of Virginia.184 Ohanian drew a doodle of the creature while he was bored during a marketing class.185 Originally, Ohanian sought to name the mascot S'new, a play on "What's new?", to tie the mascot into Reddit's premise as the "front page of the Internet".186187 Eventually, the name Snoo was chosen.188 In 2011, Ohanian outlined the logo's evolution with a graphic that showcased several early versions, including various spellings of the website name, such as "Reditt".189

Snoo is genderless, so the logo is moldable.190191 Over the years, the Reddit logo has frequently changed for holidays and other special events.192 Many subreddits have a customized Snoo logo to represent the subreddit.193 Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits").194195 When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers.196 Snoo's purpose is to discover and explore humanity.197

Corporate affairs

Reddit is a public company based in San Francisco.198199 In 2023, it downsized from an office in the Mid-Market neighborhood200 to an office in the South of Market neighborhood.201 Reddit doubled its headcount in 2017;202 as of 2018[update], it employed approximately 350 people.203 In 2017, the company was valued at $1.8 billion during a $200 million round of new venture funding.204205 The company was previously owned by Condé Nast, but was spun off as an independent company.206 As of April 2018[update], Advance Publications, Condé Nast's parent company, retained a majority stake in Reddit.207

Reddit's key management personnel includes co-founder and CEO Steve Huffman,208 Chief Technology Officer Chris Slowe, who was the company's original lead engineer,209 and Chief Operating Officer Jen Wong, a former president of digital and chief operating officer at Time Inc.210 Reddit does not disclose its revenue figures.211212 The company generates revenue in part through advertising and premium memberships that remove ads from the site.213 As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries.214 The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.215

Advertising

Reddit launched two different ways of advertising on the site in 2009. The company launched sponsored content216 and a self-serve ads platform that year.217218 Reddit launched its Reddit Gold benefits program in July 2010, which offered new features to editors and created a new revenue stream for the business that did not rely on banner ads.219 On September 6, 2011, Reddit became operationally independent of Condé Nast, operating as a separate subsidiary of its parent company, Advance Publications.220

Reddit's users tend to be more privacy-conscious than on other websites, often using tools like ad-blocking software and proxies,221 and they dislike "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants."222 Lauren Orsini writes in ReadWrite that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but there is a "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you."223 Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.224

Reddit announced that they would begin using VigLink to redirect affiliate links in June 2016.225226 Since 2017, Reddit has partnered with companies to host sponsored AMAs and other interactive events,227228 increased advertising offerings,229 and introduced efforts to work with content publishers.230

In 2018, Reddit hired Jen Wong as COO, responsible for the company's business strategy and growth, and introduced native mobile ads.231 Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago.232 In 2019, Reddit hired former Twitter ad director Shariq Rizvi as its vice president of ad products and engineering.233

Community and culture

The website is known for its open nature and diverse user community that generate its content.234 Its demographics allows for wide-ranging subject areas, as well as the ability for smaller subreddits to serve more niche purposes.235 The user base of Reddit has given birth to other websites, including image sharing community and image host Imgur, which started in 2009 as a gift to Reddit's community.236 In its first five months, it jumped from a thousand hits per day to a million total page views.237 Data collected by Pew Research Center in 2013 found that Reddit users were much more likely to be from urban communities than rural ones.238 Women were greatly under-represented on the website.239 Reddit's userbase had a disproportionately high number of Hispanic users.240 With regards to education, high school dropouts were over-represented among Reddit users.241

Reddit has been noted for its role in political activism, with notable left-wing and anti-theist subcultures on the website.242 Statistics from Google Ad Planner suggest that 74% of Reddit users are male.243 In 2016, the Pew Research Center published research showing that 4% of U.S. adults use Reddit, of which 67% are men, while 78% of users get news from Reddit.244 Users tend to be significantly younger than average with less than 1% of users being 65 or over.245 Politically, 43% of Reddit users surveyed by Pew Research Center in 2016 identified as liberal, with 38% identifying as moderate and 19% as conservative.246

Reddit is known in part for its passionate user base,247 which has been described as "offbeat, quirky, and anti-establishment".248 Similar to the "Slashdot effect", the Reddit effect occurs when a smaller website crashes due to a high influx of traffic after being linked to on Reddit; this is also called the Reddit "hug of death".249250

Activism

See also: Digital citizen, Netizen, and Online social movement

Users have used Reddit as a platform for their charitable and philanthropic efforts.251 Redditors raised more than $100,000 for charity in support of comedians Jon Stewart's and Stephen Colbert's Rally to Restore Sanity and/or Fear; more than $180,000 for Haiti earthquake relief efforts; and delivered food pantries' Amazon wish lists.252253254 In 2010, Christians, Muslims, and atheists held a friendly fundraising competition, where the groups raised more than $50,000.255 A similar donation drive in 2011 saw the atheism subreddit raise over $200,000 for charity.256 In February 2014, Reddit announced it would donate 10% of its annual ad revenue to non-profits voted upon by its users.257 As a result of the campaign, Reddit donated $82,765 each to each of the selected recipients.258

Reddit has been used for a wide variety of political engagement including the presidential campaigns of Barack Obama,259260 Donald Trump,261 Hillary Clinton,262 and Bernie Sanders.263 It has also been used for self-organizing sociopolitical activism such as protests, communication with politicians and active communities. Reddit has become a popular place for worldwide political discussions.264

March for Science

Main article: March for Science

The March for Science originated from a discussion on Reddit over the deletion of all references to climate change from the White House website, about which a user commented that "There needs to be a Scientists' March on Washington".265266267 On April 22, 2017, more than 1 million scientists and supporters participated in more than 600 events in 66 countries across the globe.268

Internet privacy, neutrality and anonymity

Reddit users have been engaged in the defense of Internet privacy, net neutrality and Internet anonymity.

Reddit created an Internet blackout day and was joined by Wikipedia and other sites in 2012 in protest of the Stop Online Piracy and PROTECT IP acts.269270 On January 18, Reddit participated in a 12-hour sitewide blackout to coincide with a congressional committee hearing on the measures.271272 During that time, Reddit displayed a message on the legislation's effects on Reddit, in addition to resources on the proposed laws.273 In May 2012, Reddit joined the Internet Defense League, a group formed to organize future protests.274

The site and its users protested the Federal Communications Commission as it prepared to scrap net neutrality rules.275 In 2017, users upvoted "Battle for the Net" posts enough times that they filled up the entire front page.276 On another day, the front page was overtaken by posts showcasing campaign donations received by members of Congress from the telecommunications industry.277 Reddit CEO Steve Huffman has also advocated for net neutrality rules.278279 In 2017, Huffman told The New York Times that without net neutrality protections, "you give internet service providers the ability to choose winners and losers".280 On Reddit, Huffman urged redditors to express support for net neutrality and contact their elected representatives in Washington, D.C.281 Huffman said that the repeal of net neutrality rules stifles competition. He said he and Reddit would continue to advocate for net neutrality.282

"Restoring Truthiness" campaign

As a response to Glenn Beck's August 28, 2010, Restoring Honor rally, in September 2010 Reddit users started a movement to persuade satirist Stephen Colbert to have a counter-rally in Washington, D.C.283 The movement, which came to be called "Restoring Truthiness", was started by user mrsammercer, in a post where he described waking up from a dream in which Stephen Colbert was holding a satirical rally in D.C.284 Over $100,000 was raised for charity to gain the attention of Colbert.285 The campaign was mentioned on-air several times, and when the Rally to Restore Sanity and/or Fear was held in Washington, D.C., on October 30, 2010, thousands of redditors made the journey.286

During a post-rally press conference, Reddit co-founder Ohanian asked, "What role did the Internet campaign play in convincing you to hold this rally?" Jon Stewart responded by saying that, though it was a very nice gesture, he and Colbert had already thought of the idea and the deposit for using the National Mall was already paid during the summer, so it acted mostly as a "validation of what we were thinking about attempting".287 In a message to the Reddit community, Colbert later added, "I have no doubt that your efforts to organize and the joy you clearly brought to your part of the story contributed greatly to the turnout and success."288

Censorship of Reddit

See also: Internet censorship in China

Reddit has been blocked in multiple countries due to Internet censorship performed by the governments of some countries. As of October 2023, Reddit is blocked in Indonesia, China, North Korea, Turkey, and partially blocked in Bangladesh. Reddit was blocked in Russia in 2015 and later unblocked.

Since May 2014, Reddit has been blocked in Indonesia by the Ministry of Communication and Information Technology for hosting content containing nudity.289290

In August 2015, the Federal Drug Control Service of Russia determined that Reddit was promoting conversations about psychedelic drugs. The Roskomnadzor banned the website, citing advice on how to grow magic mushrooms as the reason. The Russian government had asked Reddit before to remove drug-related posts to no response. The site was later unblocked.291292

ISPs in India were found to be blocking traffic over Reddit for intermittent periods in some regions in 2019.293

Community traditions

April Fools' Day

Main article: List of Reddit April Fools' Day events

Over the years, Reddit has done multiple pranks and events for April Fools' Day. Since 2013, they have often taken the form of massive social experiments. Noteworthy events include The Button in 2015, which included a global "button" that could only be clicked once per user. It attracted more than a million clicks.294

2017's experiment r/place involved making a collaborative pixel art. Millions of users worked together in communities to place pixels one at a time to create a larger canvas. This experiment was very successful and repeated in 2022's April Fools experiment and in 2023.295296

AMAs ("Ask Me Anything")

AMAs, or "Ask Me Anything" interviews, during an AMA on r/IAmA and other subreddits, users can ask questions to interviewees.297 Notable participants include former-United States President Barack Obama (while campaigning for the 2012 election),298 Bill Gates (multiple times),299 and Donald Trump (also while campaigning).300 AMAs have featured CEO Steve Huffman,301 as well as figures from entertainment industries around the world (including Priyanka Chopra and George Clooney),302303 literature (Margaret Atwood),304 space (Buzz Aldrin),305 privacy (Edward Snowden),306 fictional characters (including Borat and Cookie Monster) and others, such as experts who answered questions about the transgender community.307 The Atlantic wrote that an AMA "imports the aspirational norms of honesty and authenticity from pseudonymous Internet forums into a public venue".308

RedditGifts

Main article: RedditGifts

RedditGifts was a program that offers gift exchanges throughout the year.309 The fan-made RedditGifts site was created in 2009 for a Secret Santa exchange among Reddit users, which has since become the world's largest310 and set a Guinness World record.311 In 2009, 4,500 redditors participated.312 For the 2010 holiday season, 92 countries were involved in the secret Santa program. There were 17,543 participants, and $662,907.60 was collectively spent on gift purchases and shipping costs.313314315 In 2014, about 200,000 users from 188 countries participated.316 Several celebrities have participated in the program, including Bill Gates,317 Alyssa Milano,318 and Snoop Dogg.319 Eventually, the secret Santa program expanded to various other occasions through RedditGifts, which Reddit acquired in 2011.320

Brigading

As with most public online forums, Reddit is vulnerable to the use of disruptive or manipulative practices by its members, from sources such as troll farms, click farms and astroturfing.

Another example is brigading, notable in the case of Reddit as it is often cited as the origin of the practice and use of the word in this context.321322 Though all of these examples are in some form, against the rules of Reddit's content policy,323 at least in the case of brigading, they are not always malicious in intent. A notable example is the case of "Mr. Splashy Pants", when organized brigading of another website, by redditors, appears to have been tacitly encouraged by the Reddit administration. In the aftermath, the target of this vote brigading appeared to take it in good humor.324

Mister Splashy Pants

Main article: Mister Splashy Pants

Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, like the 2007 incident when Greenpeace allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale "Mister Splashy Pants", and Reddit administrators encouraged the prank by changing the site logo to a whale during the voting. In December of that year, Mister Splashy Pants was announced as the winner of the competition.325326

Controversies

See also: Controversial Reddit communities

In general, the website grants subreddit moderators discretion in deciding what content is and is not allowed on their subreddits, so long as site-wide rules are not being violated. This relative freedom has allowed for a wide diversity of subreddits to exist, and some of them have attracted controversy.327

Many of the default subreddits are highly moderated, with the "science" subreddit banning climate change denialism,328 and the "news" subreddit banning opinion pieces and columns.329 Reddit has changed its site-wide editorial policies several times, sometimes in reaction to controversies.330331332333 Reddit has historically been a platform for objectionable but legal content, and in 2011, news media covered the way that jailbait was being shared on the site before the site changed their policies to explicitly ban "suggestive or sexual content featuring minors".334 Following some controversial incidents of Internet vigilantism, Reddit introduced a strict rule against the online publication of non-public personally-identifying information (a common internet harassment tool colloquially known as doxxing) via the site. Those who break the rule are subject to a site-wide ban, which can result in the deletion of their user-generated content.

Due to Reddit's decentralized moderation, user anonymity, and lack of fact-checking systems, the platform is highly prone to spreading misinformation and disinformation.335 It has been suggested that those who use Reddit should exercise caution in taking user-created unsourced content as fact.336 Concerns have been raised in particular about dangerous medical misinformation on the platform.337338 A 2022 study of 300 comments and posts discussing urinary tract infections found that fewer than 1% cited a source for their content, and several contained harmful medical misinformation that may dissuade readers from seeking medical care or lead to dangerous self-medication, such as proposing fasting as a cure for UTIs.339

Reddit communities exhibit the echo chamber effect, in which repeated unsourced statements come to be accepted among the community as fact, leading to distorted worldviews among users.340 It has been suggested that since 2019, Russian state-sponsored troll accounts and bots have engaged in a broad campaign to take over subreddits, such as r/antiwar.341

2013 Boston bombing suspect misidentifications

After the Boston Marathon bombing in April 2013, Reddit faced criticism after users wrongly identified a number of people as suspects in the Subreddit r/FindBostonBombers.342 Notable among misidentified bombing suspects was Sunil Tripathi, a student reported missing before the bombings took place. A body reported to be Sunil's was found in Providence River in Rhode Island on April 25, according to Rhode Island Health Department. The cause of death was not immediately known, but authorities said they did not suspect foul play.343 The family later confirmed Tripathi's death was a result of suicide.344 Reddit general manager Erik Martin later issued an apology for this behavior, criticizing the "online witch hunts and dangerous speculation" that took place on the website.345 The incident was later referenced in the season 5 episode of the CBS TV series The Good Wife titled "Whack-a-Mole",346 as well as The Newsroom.347348

2014 celebrity photo hacks

In August, private sexual photos from the celebrity photo hack were widely disseminated across the site.349350 A dedicated subreddit, "TheFappening", was created for this purpose,351 and contained links to most if not all of the criminally obtained explicit images.352353354355 Some images of McKayla Maroney and Liz Lee were identified by redditors and outside commentators as child pornography because the photos were taken when the women were underage.356 The subreddit was banned on September 6.357 The scandal led to wider criticisms concerning the website's administration from The Verge and The Daily Dot.358359

2015 CEO change and subreddit bannings

After Ellen Pao became CEO in 2014, she was initially a target of criticism by users who objected to the deletion of content critical of herself and her husband.360 Later on June 10, 2015, Reddit shut down the 150,000-subscriber "fatpeoplehate" subreddit and four others citing issues related to harassment.361 This move was seen as very controversial; some commenters said that the bans went too far, while others said that the bans did not go far enough.362 One of the latter complaints concerned a subreddit that was "expressing support" for the perpetrator of the Charleston church shooting.363 Responding to the accusations of "skewed enforcement", Reddit reaffirmed their commitment to free expression and stated, "There are some subreddits with very little viewership that get highlighted repeatedly for their content, but those are a tiny fraction of the content on the site."

On July 2, Reddit began experiencing a series of blackouts as moderators set popular subreddit communities to private, in an event dubbed "AMAgeddon", a portmanteau of AMA ("ask me anything") and Armageddon. This was done in protest of the recent firing of Victoria Taylor, an administrator who helped organize citizen-led interviews with famous people on the popular AMA subreddit. Organizers of the blackout also expressed resentment about the recent severance of the communication between Reddit and the moderators of subreddits.364 The blackout intensified on July 3 when former community manager David Croach gave an AMA about being fired. Before deleting his posts, he stated that Ellen Pao dismissed him with one year of health coverage when he had cancer and did not recover quickly enough.365366 Following this, a Change.org petition to remove Pao as CEO of Reddit Inc. reached over 200,000 signatures.367368369 Pao posted a response on July 3 as well as an extended version of it on July 6 in which she apologized for bad communication and not delivering on promises. She also apologized on behalf of the other administrators and noted that problems already existed over the past several years.370371372373 On July 10, Pao resigned as CEO and was replaced by former CEO and co-founder Steve Huffman.374

In August, Steve Huffman introduced a policy which led to the banning of several offensive and sexual communities. Included in the ban was lolicon, to which Huffman referred as "animated CP [child porn]".375 Some subreddits had also been "quarantined" due to having "highly-offensive or upsetting content" such as r/European, r/swedenyes, r/drawpeople, r/kiketown, r/blackfathers, r/greatapes, and r/whitesarecriminals.376

2023 API changes

Main article: 2023 Reddit API controversy

In April 2023, Reddit announced its intentions to charge large fees for its application programming interface (API), a feature of the site that has existed for free since 2008,377 causing an ongoing dispute. The move forced multiple third-party applications to shut down and threatened accessibility applications and moderation tools.378 On May 31, Apollo developer Christian Selig stated that Reddit's pricing would force him to cease development on the app. The resulting outcry from the Reddit community ultimately led to a planned protest from June 12 to 14 in which moderators for the site would make their communities private or restricted posting.379 Following the release of an internal memo from Reddit CEO Steve Huffman and defiance from Reddit, some moderators have continued their protest.380 Alternate forms of protest have emerged in the days following the initial blackout. Upon reopening, users of r/pics, r/gifs, and r/aww voted to exclusively post about comedian John Oliver.381 Multiple subreddits labeled themselves as not safe for work (NSFW), affecting advertisements and resulting in administrators removing the entire moderation team of some subreddits.382 The protest has been compared to a strike.383

/r/place had its third launch on July 20, 2023; however, the launch was heavily protested by users and developers due to the event following the 2023 Reddit API controversy; Reddit CEO Steve Huffman's decision to make it prohibitively expensive for third-party app developers drew widespread condemnation.384385

Other controversies

Subreddit bans

See also: Controversial Reddit communities

In February 2017, Reddit banned the alt-right subreddit r/altright for violating its terms of service, more specifically for attempting to share private information about the man who attacked alt-right figure Richard B. Spencer.386387 The forum's users and moderators accused Reddit administrators of having political motivations for the ban.388389

After the 2021 storming of the United States Capitol, Reddit banned the subreddit r/DonaldTrump in response to repeated policy violations and alluding to the potential influence the community had on those who participated in or supported the storming.390 The move followed similar actions from social media platforms, Twitter, YouTube, TikTok and more.391 The ban was criticized by those who believed it furthered an agenda and censorship of conservative ideologies.392 The subreddit had over 52,000 members just before it was banned.393

Steve Huffman

In May 2016, CEO Steve Huffman said in an interview at the TNW Conference that, unlike Facebook, which "only knows what [its users are] willing to declare publicly", Reddit knows its users' "dark secrets"394395396 at the same time that the website's "values" page was updated regarding its "privacy" section. The video reached the top of the website's main feed.397398 Shortly thereafter, announcements concerning new advertisement content drew criticism on the website.399400 In September, a user named "mormondocuments" released thousands of administrative documents belonging to the Church of Jesus Christ of Latter-day Saints, an action driven by the ex-Mormon and atheist communities on Reddit. Previously, on April 22, the same user had announced his plans to do so. Church officials commented that the documents did not contain anything confidential.401402

On November 23, Huffman admitted to having replaced his username with the names of r/The_Donald moderators in many insulting comments.403404 He did so by changing insulting comments made towards him and made it appear as if the insult were directed at the moderators of r/The_Donald.405 On November 24, The Washington Post reported Reddit had banned the "Pizzagate" conspiracy board from their site, stating it violated their policy of posting personal information of others, triggering a wave of criticism from users on r/The_Donald, who felt the ban amounted to censorship.406 After the forum was banned from Reddit, the words "we don't want witchhunts on our site" now appears on the former page of the Pizzagate subreddit.407408

On November 30, Huffman announced changes to the algorithm of Reddit's r/all page to block "stickied" posts from a number of subreddits, such as r/The_Donald. In the announcement, he also apologized for personally editing posts by users from r/The_Donald, and declared intentions to take actions against "hundreds of the most toxic users" of Reddit and "communities whose users continually cross the line".409410411

In March 2018, it was revealed that Huffman had hidden Russian troll activity from users.412

Censorship concerns and protests

In February 2019, Chinese company Tencent invested $150 million into Reddit.413414 This resulted in a large backlash from Reddit users, who were worried about potential censorship.415416417 Many posts featuring subjects censored in China, such as Tiananmen Square, Tank Man, and Winnie the Pooh, received popularity on Reddit.418419420

In late August 2021, more than 70 subreddits went private to protest against COVID-19 misinformation on Reddit, as well as Reddit's refusal to delete subreddits undermining the severity of the pandemic.421422 A 2021 letter from the United States Senate to Reddit CEO Steve Huffman expressed concern about the spread of COVID-19 misinformation on the platform.423

In January 2025, over 100 Reddit communities banned users from posting links from the X social media site after Elon Musk, its CEO, made an arm gesture at a speech which critics claimed was a Nazi salute.424 The Verge reported that Musk had "privately pressur[ed]" the CEO of Reddit Steve Huffman to moderate content critical of him and the Trump administration, and that after their exchange, Reddit took action and temporarily banned r/WhitePeopleTwitter due to "policy violations".425426

On March 5, 2025, Reddit announced that they will be issuing warnings to users who upvote "violent content", and "may consider" taking other actions against the users. The Verge reported two days later that Reddit's automatic moderation tool has been flagging the word "Luigi" as "potentially violent", including in comments or context unrelated to Luigi Mangione, the suspect in the killing of the UnitedHealthcare CEO. The moderator of r/popculture, a subreddit with over 125,000 members, stated that Reddit's AutoModerator system flagged a comment about Luigi's Mansion because it included the word "Luigi", and instructed them to "check for violence"; other comments that mentioned "Luigi", even in non-violent context, were also flagged.427428

Hate speech

See also: Reddit and antisemitism

On July 12, 2018, the creator and head moderator of the GamerGate subreddit, r/KotakuInAction, removed all of the moderators and set the forum to private, alleging it to have become "infested with racism and sexism". A Reddit employee restored the forum and its moderators an hour later.429430

During the George Floyd protests in early June 2020, over 800 moderators signed an open letter demanding a policy banning hate speech, a shutdown of racist and sexist subreddits, and more employee support for moderation. Bloomberg News pointed out the company's slow reaction to r/watchpeopledie, a subreddit dedicated to videos of people dying in accidents and other situations, and the harassment that accompanied new unmoderated features like icons for purchase and public chats.431

On June 29, 2020, Reddit updated its content policy and introduced rules aimed at curbing the presence of communities they believed to be "promoting hate",432 and banned approximately 2,000 subreddits that were found to be in violation of the new guidelines on the same day.433 Larger subreddits affected by the bans included r/The_Donald,434 r/GenderCritical435 (the platform's largest and most active anti-transgender radical feminist subreddit),436 and r/ChapoTrapHouse (a far-left subreddit originally created by fans of the podcast Chapo Trap House).437 Some media outlets and political commentators also condemned the banning of the r/The_Donald and r/ChapoTrapHouse subreddits as a violation of the right to free political expression.438

Advertising

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like Costco, Taco Bell, Subaru, and McDonald's posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.439 PAN Communications wrote that marketers want to "infiltrate the reddit community on behalf of their brand," but emphasized that "self-promotion is frowned upon" and Reddit's former director of communications noted that the site is "100 percent organic."440441442443 She recommended that advertisers design promotions that "spark conversations and feedback."444 She recommended that businesses use AMAs to get attention for public figures but cautioned "It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client."445 Nissan ran a successful branded content promotion offering users free gifts to publicize a new car,446447 though the company was later ridiculed for suspected astroturfing when the CEO only answered puff piece questions on the site.448449 Taylor described these situations as "high risk" noting: "We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting."450

Hiring practices

In March 2021, Reddit users discovered that Aimee Challenor, an English politician who had been suspended from two UK political parties, was hired as an administrator for the site. Her first suspension from the Green Party came for retaining her father as her campaign manager after his arrest on child sexual abuse charges. She was later suspended from the Liberal Democrats after tweets describing pedophilic fantasies were discovered on her partner's Twitter account. Reddit banned a moderator for posting a news article which mentioned Challenor, and some Reddit users alleged that Reddit were removing all mention of Challenor. Many subreddits, including r/Music, which had 27 million subscribers, and 46 other subreddits with over 1 million subscribers, went private in protest.451452453454 On March 24, Reddit's CEO Steve Huffman said that Challenor had been inadequately vetted before being hired and that Reddit would review its relevant internal processes. Huffman attributed user suspensions to over-indexing on anti-harassment measures.455 Challenor was also removed from her role as a Reddit admin.456

Trading and cryptocurrency

The GameStop short squeeze was primarily organized on the subreddit r/wallstreetbets in January 2021.457

In October 2023, Reddit Moons (a site-specific cryptocurrency launched in May 2020) had seen a surge of value in 2023, at one point in mid-2023 rising past 50 cents per moon, but it crashed by more than 90% after it was announced on October 17 that the token would be "wound down" on November 8, allegedly due to scaling and regulatory issues; Reddit-centric coins DONUT and BRICK also crashed upon the news.458

Data breach and collection

In June 2023, The BlackCat hacker gang claimed responsibility for a February 2023 breach of Reddit's systems. On its data leak site, it claimed that it stole 80 GB of compressed data and demanded a $4.5 million ransom from Reddit. This attack did not involve data encryption like typical ransomware campaigns.459

In September 2024, the Federal Trade Commission released a report summarizing nine company responses (including from Reddit) to orders made by the agency pursuant to Section 6(b) of the Federal Trade Commission Act of 1914 to provide information about user and non-user data collection (including of children and teenagers) and data use by the companies that found that the companies' user and non-user data practices put individuals vulnerable to identity theft, stalking, unlawful discrimination, emotional distress and mental health issues, social stigma, and reputational harm.460461462

See also

  • Internet portal

Similar websites

Notes

Further reading

References

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