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Media intelligence
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<h2 id="technologies-used">Technologies used</h2> <p>Different media intelligence platforms use different technologies for <a href="/facts/Internet_surveillance/kAom0Xn0">monitoring</a>, curating content, engaging with content, data analysis and measurement of communications and marketing campaign success. These technology providers may obtain content by scraping content directly from websites or by connecting to the API provided by social media, or other content platforms that are created for 3rd party developers to develop their own applications and services that access data. Technology companies may also get data from a data reseller. </p><p>Some social media monitoring and analytics companies use calls to data providers each time an end-user develops a query. Others archive and index social media posts to provide end users with on-demand access to historical data and enable methodologies and technologies leveraging network and relational data. Additional monitoring companies use crawlers and spidering technology to find keyword references, known as <a href="/facts/Semantic_analysis_(linguistics)/vVT2PADY">semantic analysis</a> or <a href="/facts/Natural_language_processing/1hjMKsSN">natural language processing</a>. Basic implementation involves curating data from social media on a large scale and analyzing the results to make sense out of it.<a class="footnote-ref" id="fnref:3" href="#fn:3"><sup>3</sup></a> </p> <h2 id="see-also">See also</h2> <ul><li><a href="/facts/Ambient_awareness/UoFPCju4">Ambient awareness</a></li> <li><a href="/facts/Content_intelligence/pLMj2scq">Content intelligence</a></li> <li><a href="/facts/Creator_economy/wqtlc8T4">Creator economy</a></li> <li><a href="/facts/Cultural_technology/Kf5ATKeW">Cultural technology</a></li> <li><a href="/facts/Influence-for-hire/L8wF4Btp">Influence-for-hire</a></li> <li><a href="/facts/Marketing_and_artificial_intelligence/yUdKp3E9">Marketing and artificial intelligence</a></li> <li><a href="/facts/Marketing_intelligence/K6RQIaXW">Marketing intelligence</a></li> <li><a href="/facts/Media_monitoring/68SzvKPt">Media monitoring</a></li> <li><a href="/facts/Social_bot/VW0Kr3No">Social bot</a></li> <li><a href="/facts/Social_cloud_computing/lb4ITmnm">Social cloud computing</a></li> <li><a href="/facts/Social_marketing_intelligence/l480WVwX">Social marketing intelligence</a></li> <li><a href="/facts/Social_media_intelligence/HbFNfX7C">Social media intelligence</a></li> <li><a href="/facts/Social_media_monitoring/nE3BEdCs">Social media monitoring</a></li> <li><a href="/facts/Social_software/HMCEXGNV">Social software</a></li> <li><a href="/facts/Virtual_collective_consciousness/8sDqXAG9">Virtual collective consciousness</a></li></ul> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>Leslie Nuccio (January 19, 2015). "Digital Breadcrumbs and the New Media Intelligence". Social Media Today. Retrieved March 23, 2017. <a href="http://www.socialmediatoday.com/content/digital-breadcrumbs-and-new-media-intelligence" target="_blank">http://www.socialmediatoday.com/content/digital-breadcrumbs-and-new-media-intelligence</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>Oh, Onook; Agrawal, Manish; Rao, H. Raghav (2013). "Community Intelligence and Social Media Services: A Rumor Theoretic Analysis of Tweets During Social Crises". MIS Quarterly. 37 (2): 407–426. doi:10.25300/MISQ/2013/37.2.05. ISSN 0276-7783. JSTOR 43825916. S2CID 16343216. <a href="/wiki/Doi_(identifier)" target="_blank">/wiki/Doi_(identifier)</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>De, Shaunak; Maity, Abhishek; Goel, Vritti; Shitole, Sanjay; Bhattacharya, Avik (2017). "Predicting the popularity of instagram posts for a lifestyle magazine using deep learning". 2017 2nd International Conference on Communication Systems, Computing and IT Applications (CSCITA). pp. 174–177. doi:10.1109/CSCITA.2017.8066548. ISBN 978-1-5090-4381-1. S2CID 35350962. <a href="978-1-5090-4381-1" target="_blank">978-1-5090-4381-1</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> </ol>