The series premiered on December 24, 2013, when the first five episodes of the first season were released. Following batches of five episodes were released on April 4, 2014, June 27, 2014, September 12, 2014, and December 1, 2014.
Five-episode release is a departure from previous Netflix release strategy, where an entire season of a series was released at once. Netflix explained the change of the strategy: "Production on animation is on a different timetable, so we chose to make the episodes that are ready now available for viewers as they were ready." However, they went back to the original formula of a full-season release for the remaining two seasons.
Production on the project began in the summer of 2012, a year before the film's release, when it was still undecided if the project would be a special or a series. With the film still having numerous storyboard panels instead of finished animation, Titmouse had to develop their own style: "We were inspired by the movie, but we weren't held to match the movie," said Prynoski. Titmouse's director Antoni Canobbio developed a look that felt new and cool, to suit the project's racing theme.
Unlike previous DreamWorks Animation series, the Netflix deal allowed DreamWorks to maintain creative control. Prynoski said: "Typically, if you are working on a show like this, you might get two sets of notes: one from DreamWorks and one from the network. But we don't get notes from Netflix, which is cool. It allows us to move faster, and we can make the shows, hopefully, the way we want them."
Beside Ken Jeong and Michael Patrick Bell, who reprise their roles of Kim Ly and White Shadow, the cast features all new members. One of the reasons for this was the desire to have the actors working together. "The thing is that these actors are really busy, and we want to get talent in the same room at the same time to get that chemistry. And that's a lot easier to do with professional voice actors," said DreamWorks Animation head of television Margie Cohn. The cast was selected by the Titmouse's casting and voice director Andrea Romano, who chose people Titmouse already knew and had worked with.
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