The terms generative AI planning or generative planning were used in the 1980s and 1990s to refer to AI planning systems, especially computer-aided process planning, used to generate sequences of actions to reach a specified goal. Generative AI planning systems used symbolic AI methods such as state space search and constraint satisfaction and were a "relatively mature" technology by the early 1990s. They were used to generate crisis action plans for military use, process plans for manufacturing and decision plans such as in prototype autonomous spacecraft.
The new generative models introduced during this period allowed for large neural networks to be trained using unsupervised learning or semi-supervised learning, rather than the supervised learning typical of discriminative models. Unsupervised learning removed the need for humans to manually label data, allowing for larger networks to be trained.
Generative AI has made its appearance in a wide variety of industries, radically changing the dynamics of content creation, analysis, and delivery. In healthcare, generative AI is instrumental in accelerating drug discovery by creating molecular structures with target characteristics and generating radiology images for training diagnostic models. This extraordinary ability not only enables faster and cheaper development but also enhances medical decision-making. In finance, generative AI is invaluable as it generates datasets to train models and automates report generation with natural language summarization capabilities. It automates content creation, produces synthetic financial data, and tailors customer communications. It also powers chatbots and virtual agents. Collectively, these technologies enhance efficiency, reduce operational costs, and support data-driven decision-making in financial institutions. The media industry makes use of generative AI for numerous creative activities such as music composition, scriptwriting, video editing, and digital art. The educational sector is impacted as well, since the tools make learning personalized through creating quizzes, study aids, and essay composition. Both the teachers and the learners benefit from AI-based platforms that suit various learning patterns.
Generative AI can also be trained extensively on audio clips to produce natural-sounding speech synthesis and text-to-speech capabilities. An early pioneer in this field was 15.ai, launched in March 2020, which demonstrated the ability to clone character voices using as little as 15 seconds of training data. The website gained widespread attention for its ability to generate emotionally expressive speech for various fictional characters, though it was later taken offline in 2022 due to copyright concerns. Commercial alternatives subsequently emerged, including ElevenLabs' context-aware synthesis tools and Meta Platform's Voicebox.
Many AI music generators have been created that can be generated using a text phrase, genre options, and looped libraries of bars and riffs.
Transformers became the foundation for many powerful generative models, most notably the generative pre-trained transformer (GPT) series developed by OpenAI. They marked a major shift in natural language processing by replacing traditional recurrent and convolutional models. This architecture allows models to process entire sequences simultaneously and capture long-range dependencies more efficiently. The self-attention mechanism enables the model to capture the significance of every word in a sequence when predicting the subsequent word, thus improving its contextual understanding. Unlike recurrent neural networks, transformers process all the tokens in parallel, which improves the training efficiency and scalability. Transformers are typically pre-trained on enormous corpora in a self-supervised manner, prior to being fine-tuned.
In the United States, a group of companies including OpenAI, Alphabet, and Meta signed a voluntary agreement with the Biden administration in July 2023 to watermark AI-generated content. In October 2023, Executive Order 14110 applied the Defense Production Act to require all US companies to report information to the federal government when training certain high-impact AI models.
A separate question is whether AI-generated works can qualify for copyright protection. The United States Copyright Office has ruled that works created by artificial intelligence without any human input cannot be copyrighted, because they lack human authorship. Some legal professionals have suggested that Naruto v. Slater (2018), in which the U.S. 9th Circuit Court of Appeals held that non-humans cannot be copyright holders of artistic works, could be a potential precedent in copyright litigation over works created by generative AI. However, the office has also begun taking public input to determine if these rules need to be refined for generative AI.
The development of generative AI has raised concerns from governments, businesses, and individuals, resulting in protests, legal actions, calls to pause AI experiments, and actions by multiple governments. In a July 2023 briefing of the United Nations Security Council, Secretary-General António Guterres stated "Generative AI has enormous potential for good and evil at scale", that AI may "turbocharge global development" and contribute between $10 and $15 trillion to the global economy by 2030, but that its malicious use "could cause horrific levels of death and destruction, widespread trauma, and deep psychological damage on an unimaginable scale". In addition, generative AI has a significant carbon footprint.
From the early days of the development of AI, there have been arguments put forward by ELIZA creator Joseph Weizenbaum and others about whether tasks that can be done by computers actually should be done by them, given the difference between computers and humans, and between quantitative calculations and qualitative, value-based judgements. In April 2023, it was reported that image generation AI has resulted in 70% of the jobs for video game illustrators in China being lost. In July 2023, developments in generative AI contributed to the 2023 Hollywood labor disputes. Fran Drescher, president of the Screen Actors Guild, declared that "artificial intelligence poses an existential threat to creative professions" during the 2023 SAG-AFTRA strike. Voice generation AI has been seen as a potential challenge to the voice acting sector.
The intersection of AI and employment concerns among underrepresented groups globally remains a critical facet. While AI promises efficiency enhancements and skill acquisition, concerns about job displacement and biased recruiting processes persist among these groups, as outlined in surveys by Fast Company. To leverage AI for a more equitable society, proactive steps encompass mitigating biases, advocating transparency, respecting privacy and consent, and embracing diverse teams and ethical considerations. Strategies involve redirecting policy emphasis on regulation, inclusive design, and education's potential for personalized teaching to maximize benefits while minimizing harms.
Instances of users abusing software to generate controversial statements in the vocal style of celebrities, public officials, and other famous individuals have raised ethical concerns over voice generation AI. In response, companies such as ElevenLabs have stated that they would work on mitigating potential abuse through safeguards and identity verification.
Generative AI has also been used to create new digital artist personalities, with some of these receiving enough attention to receive record deals at major labels. The developers of these virtual artists have also faced their fair share of criticism for their personified programs, including backlash for "dehumanizing" an artform, and also creating artists which create unrealistic or immoral appeals to their audiences.
Generative AI's ability to create realistic fake content has been exploited in numerous types of cybercrime, including phishing scams. Deepfake video and audio have been used to create disinformation and fraud. In 2020, former Google click fraud czar Shuman Ghosemajumder argued that once deepfake videos become perfectly realistic, they would stop appearing remarkable to viewers, potentially leading to uncritical acceptance of false information. Additionally, large language models and other forms of text-generation AI have been used to create fake reviews of e-commerce websites to boost ratings. Cybercriminals have created large language models focused on fraud, including WormGPT and FraudGPT.
AI has a significant carbon footprint due to growing energy consumption from both training and usage. Scientists and journalists have expressed concerns about the environmental impact that the development and deployment of generative models are having: high CO2 emissions, large amounts of freshwater used for data centers, and high amounts of electricity usage. There is also concern that these impacts may increase as these models are incorporated into widely used search engines such as Google Search and Bing, as chatbots and other applications become more popular, and as models need to be retrained.
The carbon footprint of generative AI globally is estimated to be growing steadily, with potential annual emissions ranging from 18.21 to 245.94 million tons of CO2 by 2035, with the highest estimates for 2035 nearing the impact of the United States beef industry on emissions (currently estimated to emit 257.5 million tons annually as of 2024).
Proposed mitigation strategies include factoring potential environmental costs prior to model development or data collection, increasing efficiency of data centers to reduce electricity/energy usage, building more efficient machine learning models, minimizing the number of times that models need to be retrained, developing a government-directed framework for auditing the environmental impact of these models, regulating for transparency of these models, regulating their energy and water usage, encouraging researchers to publish data on their models' carbon footprint, and increasing the number of subject matter experts who understand both machine learning and climate science.
A paper published by researchers at Amazon Web Services AI Labs found that over 57% of sentences from a sample of over 6 billion sentences from Common Crawl, a snapshot of web pages, were machine translated. Many of these automated translations were seen as lower quality, especially for sentences that were translated across at least three languages. Many lower-resource languages (ex. Wolof, Xhosa) were translated across more languages than higher-resource languages (ex. English, French).
The adoption of generative AI tools led to an explosion of AI-generated content across multiple domains. A study from University College London estimated that in 2023, more than 60,000 scholarly articles—over 1% of all publications—were likely written with LLM assistance. According to Stanford University's Institute for Human-Centered AI, approximately 17.5% of newly published computer science papers and 16.9% of peer review text now incorporate content generated by LLMs. Many academic disciplines have concerns about the factual reliably of academic content generated by AI.
If AI-generated content is included in new data crawls from the Internet for additional training of AI models, defects in the resulting models may occur. Training an AI model exclusively on the output of another AI model produces a lower-quality model. Repeating this process, where each new model is trained on the previous model's output, leads to progressive degradation and eventually results in a "model collapse" after multiple iterations. Tests have been conducted with pattern recognition of handwritten letters and with pictures of human faces. As a consequence, the value of data collected from genuine human interactions with systems may become increasingly valuable in the presence of LLM-generated content in data crawled from the Internet.
Other outlets that have published articles whose content or byline have been confirmed or suspected to be created by generative AI models – often with false content, errors, or non-disclosure of generative AI use – include:
In May 2024, Futurism noted that a content management system video by AdVon Commerce, who had used generative AI to produce articles for many of the aforementioned outlets, appeared to show that they "had produced tens of thousands of articles for more than 150 publishers."
News broadcasters in Kuwait, Greece, South Korea, India, China and Taiwan have presented news with anchors based on Generative AI models, prompting concerns about job losses for human anchors and audience trust in news that has historically been influenced by parasocial relationships with broadcasters, content creators or social media influencers. Algorithmically generated anchors have also been used by allies of ISIS for their broadcasts.
In 2023, Google reportedly pitched a tool to news outlets that claimed to "produce news stories" based on input data provided, such as "details of current events". Some news company executives who viewed the pitch described it as "[taking] for granted the effort that went into producing accurate and artful news stories."
In February 2024, Google launched a program to pay small publishers to write three articles per day using a beta generative AI model. The program does not require the knowledge or consent of the websites that the publishers are using as sources, nor does it require the published articles to be labeled as being created or assisted by these models.
In response to potential pitfalls around the use and misuse of generative AI in journalism and worries about declining audience trust, outlets around the world, including publications such as Wired, Associated Press, The Quint, Rappler or The Guardian have published guidelines around how they plan to use and not use AI and generative AI in their work.
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