A screenshot of a build identifying itself as "Windows Technical Preview" (numbered 9834) was leaked in September 2014, showing a new virtual desktop system, a notification center, and a new File Explorer icon.
"Windows 9" redirects here. For the Windows versions produced from 1995 to 2000, see Windows 9x. For the Windows version following Windows 8, see Windows 8.1.
On September 30, 2014, Microsoft officially announced that Threshold would be unveiled during a media event as Windows 10. Myerson said that Windows 10 would be Microsoft's "most comprehensive platform ever", providing a single, unified platform for desktop and laptop computers, tablets, smartphones, and all-in-one devices. He emphasized that Windows 10 would take steps towards restoring user interface mechanics from Windows 7 to improve the experience for users on non-touch devices, noting criticism of Windows 8's touch-oriented interface by keyboard and mouse users. Despite these concessions, Myerson noted that the touch-optimized interface would evolve as well on Windows 10.
In regards to Microsoft naming the new operating system Windows 10 instead of Windows 9, Terry Myerson said that "based on the product that's coming, and just how different our approach will be overall, it wouldn't be right to call it Windows 9." He also joked that they could not call it "Windows One" (referring to several recent Microsoft products with a similar brand, such as OneDrive, OneNote, and the Xbox One) because Windows 1.0 already existed. At a San Francisco conference in October 2014, Tony Prophet, Microsoft's Vice President of Windows Marketing, said that Windows 9 "came and went", and that Windows 10 would not be "an incremental step from Windows 8.1", but "a material step. We're trying to create one platform, one eco-system that unites as many of the devices from the small embedded Internet of Things, through tablets, through phones, through PCs and, ultimately, into the Xbox." Dave Plummer speculated that Microsoft wanted to avoid compatibility issues with applications that check the operating system's version string for "Windows 9" and believe that they are running on Windows 95 or Windows 98.
Further details surrounding Windows 10's consumer-oriented features were presented during another media event held on January 21, 2015, titled "Windows 10: The Next Chapter". The keynote featured the unveiling of Cortana integration within the operating system, new Xbox-oriented features, Windows 10 Mobile, an updated Office Mobile suite, Surface Hub—a large-screened Windows 10 device for enterprise collaboration based upon Perceptive Pixel technology, along with HoloLens‑augmented reality eyewear and an associated platform for building apps that can render holograms through HoloLens.
The general availability build of Windows 10, numbered 10240, was first released to Windows Insider channels for pre-launch testing on July 15, 2015, prior to its formal release. Although a Microsoft official said there would be no specific RTM build of Windows 10, 10240 was described as an RTM build by media outlets because it was released to all Windows Insider members at once (rather than to users on the "Fast ring" first), it no longer carried pre-release branding and desktop watermark text, and its build number had mathematical connections to the number 10 in reference to the operating system's naming. The Enterprise edition was released to volume licensing on August 1, 2015.
Windows 10 is distributed digitally through the "Media Creation Tool", which is functionally identical to the Windows 8 online installer, and can also be used to generate an ISO image or USB install media. In-place upgrades are supported from most editions of Windows 7 with Service Pack 1 and Windows 8.1 with Update 1, while users with Windows 8 must first upgrade to Windows 8.1. Changing between architectures (e.g., upgrading from 32-bit edition to a 64-bit editions) via in-place upgrades is not supported; a clean installation is required. In-place upgrades may be rolled back to the device's previous version of Windows, provided that 30 days have not passed since installation, and backup files were not removed using Disk Cleanup.
Windows 10 was available in 190 countries and 111 languages upon its launch, and as part of efforts to "re-engage" with users in China, Microsoft also announced that it would partner with Qihoo and Tencent to help promote and distribute Windows 10 in China, and that Chinese PC maker Lenovo would provide assistance at its service centers and retail outlets for helping users upgrade to Windows 10. At retail, Windows 10 is priced similarly to editions of Windows 8.1, with U.S. prices set at $119 and $199 for Windows 10 Home and Pro respectively. A Windows 10 Pro Pack license allows upgrades from Windows 10 Home to Windows 10 Pro. Retail copies only ship on USB flash drive media; however, system builder copies still ship as DVD-ROM media. New devices shipping with Windows 10 were also released during the operating system's launch window.
During its first year of availability, upgrade licenses for Windows 10 could be obtained at no charge for devices with a genuine license for an eligible edition of Windows 7 or 8.1.
The Windows Insider Preview version of Windows 10 automatically updated itself to the generally released version as part of the version progression and continues to be updated to new beta builds, as it had throughout the testing process. Microsoft explicitly stated that Windows Insider was not a valid upgrade path for those running a version of Windows that is ineligible for the upgrade offer; although, if it was not installed with a license carried over from an in-place upgrade to 10 Insider Preview from Windows 7 or 8.1, the Insider Preview does remain activated as long as the user does not exit the Windows Insider program.
The offer was promoted and delivered via the "Get Windows 10" application (also known as GWX), which was automatically installed via Windows Update ahead of Windows 10's release, and activated on systems deemed eligible for the upgrade offer. Via a notification area icon, users could access an application that advertised Windows 10 and the free upgrade offer, check device compatibility, and "reserve" an automatic download of the operating system upon its release. On July 28, a pre-download process began in which Windows 10 installation files were downloaded to some computers that had reserved it. Microsoft said that those who reserved Windows 10 would be able to install it through GWX in a phased rollout process. The operating system could alternatively be downloaded at any time using a separate "Media Creation Tool" setup program, that allows for the creation of DVD or USB installation media.
In May 2016, Microsoft announced that the free upgrade offer would be extended to users of assistive technologies; however, Microsoft did not implement any means of certifying eligibility for this offer, which some outlets thereby promoted as being a loophole to fraudulently obtain a free Windows 10 upgrade. Microsoft said that the offer is not intended to be used in this manner. In November 2017, Microsoft announced that this program would end on December 31, 2017.
However, another method was found that allowed Windows 7 and 8/8.1 users to upgrade to Windows 10 using existing licenses, even though the free upgrade offers officially ended in 2017. Some outlets have continued to promote it as a free method of upgrading from the now-unsupported Windows 7. This free upgrade method was officially closed by Microsoft on September 20, 2023. However, as of 2024, there are some reports that it still works, under certain conditions.
During upgrades, Windows 10 licenses are not tied directly to a product key. Instead, the license status of the system's current installation of Windows is migrated, and a "Digital license" (known as "Digital entitlement" in version 1511 or earlier) is generated during the activation process, which is bound to the hardware information collected during the process. If Windows 10 is reinstalled cleanly and there have not been any significant hardware changes since installation (such as a motherboard change), the online activation process will automatically recognize the system's digital entitlement if no product key is entered during installations. However, unique product keys are still distributed within retail copies of Windows 10. As with previous non-volume-licensed variants of Windows, significant hardware changes will invalidate the digital entitlement, and require Windows to be re-activated.
Windows 10 makes its user experience and functionality more consistent between different classes of device, and addresses many shortcomings of the user interface introduced in Windows 8. Windows 10 Mobile, the successor to Windows Phone 8.1, shared some user interface elements and apps with its PC counterpart.
On Windows 10, the Microsoft Store serves as a unified storefront for apps, video content, and eBooks. Windows 10 also allows web apps and desktop software (using either Win32 or .NET Framework) to be packaged for distribution on the Microsoft Store. Desktop software distributed through Windows Store is packaged using the App-V system to allow sandboxing.
Windows 10 is designed to adapt its user interface based on the type of device being used and available input methods. It offers two separate user interface modes: a user interface optimized for mouse and keyboard, and a "Tablet mode" designed for touchscreens. Users can toggle between these two modes at any time, and Windows can prompt or automatically switch when certain events occur, such as disabling Tablet mode on a tablet if a keyboard or mouse is plugged in, or when a 2-in-1 PC is switched to its laptop state. In Tablet mode, programs default to a maximized view, and the taskbar contains a back button and hides buttons for opened or pinned programs by default; Task View is used instead to switch between programs. The full screen Start menu is used in this mode, similarly to Windows 8, but scrolls vertically instead of horizontally.
In 2017, researchers demonstrated that Windows Hello could be bypassed on fully-updated Windows 10 version 1703 with a color printout of a person's picture taken with an IR camera. In 2021, researchers were again able to bypass the Windows Hello functionalities by using custom hardware disguised as a camera, which presented an IR photo of the owner's face.
In addition to biometric authentication, Windows Hello supports authentication with a PIN. By default, Windows requires a PIN to consist of four digits, but can be configured to permit more complex PINs. However, a PIN is not a simpler password. While passwords are transmitted to domain controllers, PINs are not. They are tied to one device, and if compromised, only one device is affected. Backed by a Trusted Platform Module (TPM) chip, Windows uses PINs to create strong asymmetric key pairs. As such, the authentication token transmitted to the server is harder to crack. In addition, whereas weak passwords may be broken via rainbow tables, TPM causes the much-simpler Windows PINs to be resilient to brute-force attacks.
When Windows 10 was first introduced, multi-factor authentication was provided by two components: Windows Hello and Passport (not to be confused with the Passport platform of 1998). Later, Passport was merged into Windows Hello.
The enterprise edition of Windows 10 offers additional security features; administrators can set up policies for the automatic encryption of sensitive data, selectively block applications from accessing encrypted data, and enable Device Guard—a system which allows administrators to enforce a high-security environment by blocking the execution of software that is not digitally signed by a trusted vendor or Microsoft. Device Guard is designed to protect against zero-day exploits, and runs inside a hypervisor so that its operation remains separated from the operating system itself.
To reduce the storage footprint of the operating system, Windows 10 automatically compresses system files. The system can reduce the storage footprint of Windows by approximately 1.5 GB for 32-bit systems and 2.6 GB for 64-bit systems. The level of compression used is dependent on a performance assessment performed during installations or by OEMs, which tests how much compression can be used without harming operating system performance. Furthermore, the Refresh and Reset functions use runtime system files instead, making a separate recovery partition redundant, allowing patches and updates to remain installed following the operation, and further reducing the amount of space required for Windows 10 by up to 12 GB. These functions replace the WIMBoot mode introduced on Windows 8.1 Update, which allowed OEMs to configure low-capacity devices with flash-based storage to use Windows system files out of the compressed WIM image typically used for installation and recovery.[better source needed] Windows 10 also includes a function in its Settings app that allows users to view a breakdown of how their device's storage capacity is being used by different types of files, and determine whether certain types of files are saved to internal storage or an SD card by default.
Windows 10 also offers the Wi-Fi Sense feature originating from Windows Phone 8.1; users can optionally have their device automatically connect to suggested open hotspots, and share their home network's password with contacts (either via Skype, People, or Facebook) so they may automatically connect to the network on a Windows 10 device without needing to manually enter its password. Credentials are stored in an encrypted form on Microsoft servers and sent to the devices of the selected contacts. Passwords are not viewable by the guest user, and the guest user is not allowed to access other computers or devices on the network. Wi-Fi Sense is not usable on 802.1X-encrypted networks. Adding "_optout" at the end of the SSID will also block the corresponding network from being used for this feature.
Universal calling and messaging apps for Windows 10 are built in as of the November 2015 update: Messaging, Skype Video, and Phone. These offer built-in alternatives to the Skype download and sync with Windows 10 Mobile.
Windows 10 provides greater integration with the Xbox ecosystem. Xbox SmartGlass is succeeded by the Xbox Console Companion (formerly the Xbox app), which allows users to browse their game library (including both PC and Xbox console games), and Game DVR is also available using a keyboard shortcut, allowing users to save the last 30 seconds of gameplay as a video that can be shared to Xbox Live, OneDrive, or elsewhere. Windows 10 also allows users to control and play games from an Xbox One console over a local network. The Xbox Live SDK allows application developers to incorporate Xbox Live functionality into their apps, and future wireless Xbox One accessories, such as controllers, are supported on Windows with an adapter. Microsoft also intends to allow cross-purchases and save synchronization between Xbox One and Windows 10 versions of games; Microsoft Studios games such as ReCore and Quantum Break are intended as being exclusive to Windows 10 and Xbox One.
Windows 10 adds native game recording and screenshot capture ability using the newly introduced Game Bar. Users can also have the OS continuously record gameplay in the background, which then allows the user to save the last few moments of gameplay to the storage device.
Windows 10 adds three new default typefaces compared to Windows 8, but omits several others. The removed typefaces are available in supplemental packs and may be added manually over a non-metered internet connection.
As part of Microsoft's unification strategies, Windows products that are based on Windows 10's common platform but meant for specialized platforms are marketed as editions of the operating system, rather than as separate product lines. An updated version of Microsoft's Windows Phone operating system for smartphones, and also tablets, was branded as Windows 10 Mobile. Editions of Enterprise and Mobile will also be produced for embedded systems, along with Windows 10 IoT Core, which is designed specifically for use in small footprint, low-cost devices and Internet of Things (IoT) scenarios and is similar in scope to Windows Embedded Compact.
On May 2, 2017, Microsoft unveiled Windows 10 S (referred to in leaks as Windows 10 Cloud), a feature-limited edition of Windows 10 which was designed primarily for devices in the education market (competing, in particular, with ChromeOS netbooks), such as the Surface Laptop that Microsoft also unveiled at this time. The OS restricts software installation to applications obtained from Microsoft Store; the device may be upgraded to Windows 10 Pro for a fee to enable unrestricted software installation. As a time-limited promotion, Microsoft stated that this upgrade would be free on the Surface Laptop until March 31, 2018. Windows 10 S also contains a faster initial setup and login process, and allows devices to be provisioned using a USB drive with the Windows Intune for Education platform. In March 2018, Microsoft announced that Windows 10 S would be deprecated because of market confusion and would be replaced by "S Mode", an OEM option wherein Windows defaults to only allowing applications to be installed from Microsoft Store, but does not require payment in order to disable these restrictions.
Windows 10 was originally released following Microsoft's fixed lifecycle policy, receiving mainstream support for five years after its original release, followed by five years of extended support. However, starting in February 2018 this was switched to the modern lifecycle policy (excluding LTSC), with each version receiving 18 or 30 (only for H2 versions) months of support after release, depending on edition. Furthermore, Home edition does not support the deferral of feature updates and will thus often receive a new version of Windows 10 prior to the end of the 18-month support period.
Microsoft will continue to support at least one standard Windows 10 release until October 14, 2025. On April 27, 2023, Microsoft announced that version 22H2 would be the last of Windows 10, meaning this version will extend beyond the normal 18/30 months of support.
Microsoft's support lifecycle policy for the operating system notes that updates "are cumulative, with each update built upon all of the updates that preceded it", that "a device needs to install the latest update to remain supported", and that a device's ability to receive future updates will depend on hardware compatibility, driver availability, and whether the device is within the OEM's "support period"—a new aspect not accounted for in lifecycle policies for previous versions. This policy was first invoked in 2017 to block Intel Clover Trail devices from receiving the Creators Update, as Microsoft asserts that future updates "require additional hardware support to provide the best possible experience", and that Intel no longer provided support or drivers for the platform. Microsoft stated that these devices would no longer receive feature updates, but would still receive security updates through January 2023.
Microsoft announced an Extended Security Update (ESU) service in December 2023 for Windows 10 devices, lasting until October 2028, on an annual pricing plan. Unlike previous Windows ESU services, Windows 10 ESU will be available to individual consumers as well, albeit only for a single year.
The following table collects current status of the aforementioned updating and support of different branches of Windows 10:
Unlike previous versions of Windows, Windows Update does not allow the selective installation of updates, and all updates (including patches, feature updates, and driver software) are downloaded and installed automatically. Users can only choose whether their system will reboot automatically to install updates when the system is inactive, or be notified to schedule a reboot. If a wireless network is designated as "Metered"—a function which automatically reduces the operating system's background network activity to conserve limits on Internet usage—most updates are not downloaded until the device is connected to a non-metered network. Version 1703 allows wired (Ethernet) networks to be designated as metered, but Windows may still download certain updates while connected to a metered network.
Updates can cause compatibility or other problems; a Microsoft troubleshooter program allows bad updates to be uninstalled.
Before version 1903, the pace at which feature updates are received by devices was dependent on which release channel was used. The default branch for all users of Windows 10 Home and Pro was "Semi-Annual Channel (Targeted)" (formerly "Current Branch", or "CB"), which received stable builds after they were publicly released by Microsoft. Each build of Windows 10 is supported for either 18 or 30 (only for H2 versions) months after its original release, dependent on edition. In enterprise environments, Microsoft officially intended that this branch was used for "targeted" deployments of newly released stable versions so that they could be evaluated and tested on a limited number of devices before a wider deployment. Once a stable build is certified by Microsoft and its partners as being suitable for broad deployment, the build is then released on the "Semi-Annual Channel" (formerly "Current Branch for Business", or "CBB"), which is supported by the Pro and Enterprise editions of Windows 10. Semi-Annual Channel receives stable builds on a four-month delay from their release on the Targeted channel. Administrators can also use the "Windows Update for Business" system, as well as existing tools such as WSUS and System Center Configuration Manager, to organize structured deployments of feature updates across their networks.
The Windows Insider branches receive unstable builds as they are released; it is divided into two channels, "Dev" (which receives new builds immediately after their release), and "Beta" (whose releases are slightly delayed from their "Dev" release).
In July 2017, Microsoft announced changes in the terminology for Windows branches as part of its effort to unify the update cadence with that of Office 365 ProPlus and Windows Server 2016. The branch system now defines two paces of upgrade deployment in enterprise environments, "targeted" initial deployment of a new version on selected systems immediately after its stable release for final testing, and "broad" deployment afterwards. Hence, "Current Branch" is now known as "Semi-Annual Channel (Targeted)", and "Current Branch for Business" for broad deployment is now referred to as "Semi-Annual Channel".
In February 2019, Microsoft announced changes again in delivering updates beginning with release of version 1903: a single SAC will be released, SAC-T will be retired, and users are no longer able to switch to different channels. Instead, these updates can be deferred from 30 to 90 days, or depending on how the device was configured to defer the updates. In April 2019, it was announced that, in addition, feature updates will no longer be automatically pushed to users. However, after the release of version 2004, the update only pushed for those running a feature update version that is nearing end of service or it can be paused for up to 35 days. In November 2021, following the launch of version 21H2, Microsoft made a commitment to deliver feature updates every October or November. Thus, Microsoft rebranded the "Semi-Annual Channel" to the "General Availability Channel". On April 27, 2023, Microsoft announced that version 22H2, released in November 2022, would be the last feature update for Windows 10.
In August 2019, Microsoft began testing changes to its handling of the user interface on convertible devices—downplaying the existing "Tablet Mode" option in favor of presenting the normal desktop with optimizations for touch when a keyboard is not present, such as increasing the space between taskbar buttons and displaying the virtual keyboard when text fields are selected.
In November 2022, Microsoft released Windows Subsystem For Linux 2 on the Microsoft Store, for both Windows 10 and 11, allowing Linux graphical user interface applications to be used natively using WSL.
The basic hardware requirements to install Windows 10 were initially the same as those for Windows 8 and Windows 8.1, and only slightly higher than for Windows 7 and Windows Vista. As of the May 2019 update, the minimum disk space requirement has been increased to 32 GB. In addition, on new installations, Windows permanently reserves up to 7 GB of disk space in order to ensure proper installation of future feature updates.
Some pre-built devices may be described as "certified" by Microsoft. Certified tablets must include Power, Volume up, and Volume down keys; ⊞ Win and Rotation lock keys are no longer required.
Starting with Windows 10 version 2004, Microsoft will require new OEM devices to use 64-bit processors, and will therefore cease the distribution of x86 (32-bit) variants of Windows 10 via OEM channels. The 32-bit variants of Windows 10 will remain available via non-OEM channels, and Microsoft will continue to "[provide] feature and security updates on these devices". This was later followed by Windows 11 dropping support for 32-bit hardware altogether, thus making Windows 10 the final version of Windows to have a 32-bit version available.
Windows 10 supports up to two physical processors. A maximum of 32 cores is supported in 32-bit versions of Windows 10, whereas up to 256 cores are supported in the 64-bit versions.
Windows 10 received generally positive reviews, with most reviewers considering it superior to its predecessor Windows 8. CNN Business praised every aspect of Windows 10. TechRadar felt that it could be "the new Windows 7", citing the operating system's more familiar user interface, improvements to bundled apps, performance improvements, a "rock solid" search system, and the Settings app being more full-featured than its equivalents on 8 and 8.1. The Edge browser was praised for its performance, although it was not in a feature-complete state at launch. While considering them a "great idea in principle", concerns were shown for Microsoft's focus on the universal app ecosystem:
Critics characterized the release of Windows 10 as being forced onto users of past versions of Windows. Critics have also noted that Windows 10 heavily emphasizes freemium services, and contains various advertising facilities. Some outlets have considered these to be a hidden "cost" of the free upgrade offer. Examples of these have included microtransactions in bundled games such as Microsoft Solitaire Collection, default settings that display promotions of "suggested" apps in the Start menu, "tips" on the lock screen that may contain advertising, ads displayed in File Explorer for Office 365 subscriptions on Creators' Update, and various advertising notifications displayed by default which promote Microsoft Edge when it is not set as the default web browser (including, in a September 2018 build, nag pop-ups displayed to interrupt the installation process of competitors).
Twenty-four hours after it was released, Microsoft announced that over 14 million devices were running Windows 10. On August 26, Microsoft said over 75 million devices were running Windows 10, in 192 countries, and on over 90,000 unique PC or tablet models. According to Terry Myerson, there were over 110 million devices running Windows 10 as of October 6, 2015. On January 4, 2016, Microsoft reported that Windows 10 had been activated on over 200 million devices since the operating system's launch in July 2015.
In mid-January 2018, Windows 10 had a slightly higher global market share than Windows 7, with it noticeably more popular on weekends, while popularity varies widely by region, e.g. Windows 10 was then still behind in Africa and far ahead in some other regions e.g. Oceania. Windows 10 is now the most used version in virtually all countries. Its market share peaked at 82.5% in December 2021, shortly after the introductions of its successor, and since then the share has been declining ever since Windows 11's release, which is now the second most popular Windows version in many countries.
As of 2024, Windows 10 is estimated to have a 64% share of Windows PCs, still 2 times its successor Windows 11's share of 32% (and 19 times Windows 7's 3.3% share). Windows 10 has an estimated 46% share of all traditional PCs (the rest being other Windows editions and other operating systems such as macOS and Linux), and an estimated 16% share of all devices (including mobile, tablet and console) are running Windows 10.
Windows 10 Home is permanently set to download all updates automatically, including cumulative updates, security patches, and drivers, and users cannot individually select updates to install or not. Tom Warren of The Verge felt that, given web browsers such as Google Chrome had already adopted such an automatic update system, such a requirement would help to keep all Windows 10 devices secure, and felt that "if you're used to family members calling you for technical support because they've failed to upgrade to the latest Windows service pack or some malware disabled Windows Update then those days will hopefully be over."
Concerns were raised that because of these changes, users would be unable to skip the automatic installation of updates that are faulty or cause issues with certain system configurations—although build upgrades will also be subject to public beta testing via Windows Insider program. There were also concerns that the forced installation of driver updates through Windows Update, where they were previously designated as "optional", could cause conflicts with drivers that were installed independently of Windows Update.
Criticism was also directed towards Microsoft's decision to no longer provide specific details on the contents of cumulative updates for Windows 10. On February 9, 2016, Microsoft retracted this decision and began to provide release notes for cumulative updates on the Windows website.
Some users reported that during the installation of the November upgrade, some applications (particularly utility programs such as CPU-Z and Speccy) were automatically uninstalled during the upgrade process, and some default programs were reset to Microsoft-specified defaults (such as Photos app, and Microsoft Edge for PDF viewing), both without warning.
Further issues were discovered upon the launch of the Anniversary Update ("Redstone"), including a bug that caused some devices to freeze (but addressed by cumulative update KB3176938, released on August 31, 2016), and that fundamental changes to how Windows handles webcams had caused many to stop working.
Critics have acknowledged that Microsoft's update and testing practices had been affecting the overall quality of Windows 10. In particular, it was pointed out that Microsoft's internal testing departments had been prominently affected by a major round of layoffs undertaken by the company in 2014. Microsoft relies primarily on user testing and bug reports via the Windows Insider program (which may not always be of sufficient quality to identify a bug), as well as correspondence with OEMs and other stakeholders. In the wake of the known folder redirection data loss bug in the version 1809, it was pointed out that bug reports describing the issue had been present on the Feedback Hub app for several months prior to the public release. Following the incident, Microsoft updated Feedback Hub so that users may specify the severity of a particular bug report. When announcing the resumption of 1809's rollout, Microsoft stated that it planned to be more transparent in its handling of update quality in the future, through a series of blog posts that will detail its testing process and the planned development of a "dashboard" that will indicate the rollout progress of future updates.
Microsoft was criticized for the tactics that it used to promote its free upgrade campaign for Windows 10, including adware-like behaviors, using dark patterns to coax users into installing the operating system, downloading installation files without user consent, and making it difficult for users to suppress the advertising and notifications if they did not wish to upgrade to Windows 10. The upgrade offer was marketed and initiated using the "Get Windows 10" (GWX) application, which was first downloaded and installed via Windows Update in March 2015. Third-party programs were created to assist users in applying measures to disable GWX.
In September 2015, it was reported that Microsoft was triggering automatic downloads of Windows 10 installation files on all compatible Windows 7 or 8.1 systems configured to automatically download and install updates, regardless of whether or not they had specifically requested the upgrade. Microsoft officially confirmed the change, claiming it was "an industry practice that reduces the time for installation and ensures device readiness." This move was criticized by users with data caps or devices with low storage capacity, as resources were consumed by the automatic downloads of up to 6 GB of data. Other critics argued that Microsoft should not have triggered any downloading of Windows 10 installation files without user consent.
In October 2015, Windows 10 began to appear as an "Optional" update on the Windows Update interface, but pre-selected for installation on some systems. A Microsoft spokesperson said that this was a mistake, and that the download would no longer be pre-selected by default. However, on October 29, 2015, Microsoft announced that it planned to classify Windows 10 as a "recommended" update in the Windows Update interface sometime in 2016, which would cause an automatic download of installation files and a one-time prompt with a choice to install to appear. In December 2015, it was reported that a new advertising dialog had begun to appear, only containing "Upgrade now" and "Upgrade tonight" buttons, and no obvious method to decline installation besides the close button.
In March 2016, some users also alleged that their Windows 7 and 8.1 devices had automatically begun upgrading to Windows 10 without their consent. In June 2016, the GWX dialog's behavior changed to make closing the window imply a consent to a scheduled upgrade. In December 2016, Microsoft's chief marketing officer Chris Capossela admitted that the company had "gone too far" by using these tactics, stating "we know we want people to be running Windows 10 from a security perspective, but finding the right balance where you're not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right."
In March 2019, Microsoft announced that it would display notifications informing users on Windows 7 devices of the upcoming end of extended support for the platform, and direct users to a website urging them to upgrade to Windows 10 or purchase new hardware. This dialog will be similar to the previous Windows 10 upgrade prompts, but will not explicitly mention Windows 10.
Privacy advocates and other critics have expressed concern regarding Windows 10's privacy policies and its collection and use of customer data. Under the default "Express" settings, Windows 10 is configured to send various information to Microsoft and other parties, including the collection of user contacts, calendar data, and "associated input data" to personalize "speech, typing, and inking input", typing and inking data to improve recognition, allowing apps to use a unique "advertising ID" for analytics and advertising personalization (functionality introduced by Windows 8.1) and allow apps to request the user's location data and send this data to Microsoft and "trusted partners" to improve location detection (Windows 8 had similar settings, except that location data collection did not include "trusted partners"). Users can opt out from most of this data collection, but telemetry data for error reporting and usage is also sent to Microsoft, and this cannot be disabled on non-Enterprise editions of Windows 10. Microsoft's privacy policy states, however, that "Basic"-level telemetry data is anonymized and cannot be used to identify an individual user or device. The use of Cortana also requires the collection of data "such as Your PC location, data from your calendar, the apps you use, data from your emails and text messages, who you call, your contacts and how often you interact with them on Your PC" to personalize its functionality.
The Microsoft Services agreement reads that the company's online services may automatically "download software updates or configuration changes, including those that prevent you from accessing the Services, playing counterfeit games, or using unauthorized hardware peripheral devices." Critics interpreted this statement as implying that Microsoft would scan for and delete unlicensed software installed on devices running Windows 10. However, others pointed out that this agreement was specifically for Microsoft online services such as Microsoft account, Office 365, Skype, as well as Xbox Live, and that the offending passage most likely referred to digital rights management on Xbox consoles and first-party games, and not plans to police pirated video games installed on Windows 10 PCs. Despite this, some torrent trackers announced plans to block Windows 10 users, also arguing that the operating system could send information to anti-piracy groups that are affiliated with Microsoft. Writing about these allegations, Ed Bott of ZDNet compared Microsoft's privacy policy to Apple's and Google's and concluded that he "[did not] see anything that looks remotely like Big Brother." Columnist Kim Komando argued that "Microsoft might in the future run scans and disable software or hardware it sees as a security threat", consistent with the Windows 10 update policy.
In September 2019, Microsoft hid the option to create a local account during a fresh installation if a PC is connected to the internet. This move was criticized by users who did not want to use an online Microsoft account. Additionally, in Windows 10 Home, the first Microsoft account linked to the primary user's account can no longer be unlinked, but other users can unlink their own Microsoft accounts from their user accounts.
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In addition to additional test builds of Windows 10, which are available to Windows Insiders.
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General Availability Channel, formerly Semi-Annual Channel (SAC) and Current Branch (CB).
Long-Term Servicing Channel, formerly Long-Term Servicing Branch (LTSB).
Extended Security Updates (paid)
Mainstream support ended on October 13, 2020.
Supplemental servicing for Enterprise and Education editions.
January 10, 2023, for Intel Clover Trail based systems. /wiki/Intel
January 10, 2023, for Intel Clover Trail based systems. /wiki/Intel
Mainstream support ended on October 12, 2021.
April 11, 2017, for Education, Enterprise, and IoT Enterprise editions.
March 9, 2021, for Surface Hub devices. /wiki/Surface_Hub
Windows 10 Mobile: 15254.
Originally EOS by April 14, 2020, but postponed due to COVID-19 pandemic. /wiki/COVID-19_pandemic
Originally EOS by November 10, 2020, but postponed due to COVID-19 pandemic.
Originally released on October 2, 2018, but was pushed back due to bugs.
Originally EOS by May 12, 2020, but postponed due to COVID-19 pandemic.
Mainstream support ended on January 9, 2024.
Mainstream support until January 12, 2027.
Windows 10 builds that have this color have reached their expiration dates and are no longer supported by Microsoft in their respective servicing channel.
Windows 10 builds that have this color are no longer the latest version of Windows 10, but are still supported by Microsoft in their respective servicing channel.
Windows 10 builds that have this color are the latest (by servicing channel) public version of Windows 10.
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