Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label. Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, BMG Victor, Victor Musical Industries, Toshiba-EMI, CBS/Sony, Teichiku Records, King Records, Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.
The first artist to sign to the label was the band TRF, which became a success. This led to Avex Trax becoming a "house of refuge" for artists who had left their former labels (e.g. Ayumi Hamasaki from Nippon Columbia, Namie Amuro from Toshiba-EMI, Ami Suzuki from Sony Music Japan).234 It also appealed to artists not content with their current labels (e.g. Gackt from Nippon Crown).5
Formerly distributed by Sohbi Corporation [ja] until 19926 and then by the Nippon Crown label from 1992 on, in 1997 Avex became a self-distributed label together with Cutting Edge, which was formerly distributed by Toshiba-EMI.
See also: Category:Avex Trax artists and List of artists under the Avex Group
"Avex Group | About Avex Group | History". Avex Inc. Retrieved May 22, 2010. http://www.avex.co.jp/e_site/group/history.html ↩
"なぜ浜崎あゆみは平成で最も売れた女性歌手になったのか...ファンの心を一気につかんだラジオ番組での告白 若さ特有の孤独や不安を、歌に昇華させた". President Online (プレジデントオンライン) (in Japanese). 2023-11-16. Retrieved 2024-10-17. https://president.jp/articles/-/75520 ↩
"業界は冷ややか...安室奈美恵"エイベックス移籍"の全舞台裏". 日刊ゲンダイDigital. 2015-01-15. Retrieved 2024-10-17. https://www.nikkan-gendai.com/articles/view/geino/156396 ↩
"鈴木亜美のプロフィール・作品情報". 音楽ナタリー (in Japanese). Retrieved 2024-10-17. https://natalie.mu/music/artist/137 ↩
"Gackt、エイベックスへの移籍を発表". BARKS (in Japanese). 2010-04-17. Retrieved 2024-10-17. https://www.barks.jp/news/?id=1000060280 ↩
"SOHBI Corporation (Label)". Discogs. Retrieved April 15, 2023. https://www.discogs.com/label/287358-SOHBI-Corporation ↩
Japanese distribution ↩