In the early 2000s, Valve was looking for a better way to update its published games, as providing downloadable patches for multiplayer games resulted in most users disconnecting for several days until they had installed the patch. They decided to create a platform that would update games automatically, and implement stronger anti-piracy and anti-cheat measures. They approached several companies, including Microsoft, Yahoo!, and RealNetworks, to build a client with these features, but were rejected.
Valve began its own platform development in 2002, using the working names "Grid" and "Gazelle". The Steam platform was announced at the Game Developers Conference event on March 22, 2002, and released for beta testing that day. Prior to the implementation of Steam, Valve had a publishing contract with Sierra Studios; the 2001 version of the contract gave Valve rights to digital distribution of its games. Valve took Sierra and its owners, Vivendi Games, to court in 2002 over a claimed breach of contract. Sierra counter-sued, asserting that Valve had undermined the contract by offering a digital storefront for their games, to compete directly with Sierra.
In 2020, Electronic Arts started to publish selected games on Steam, and offered its rebranded subscription service EA Play on the platform. In 2022, Ubisoft announced that it would return to selling its recent games on Steam, starting with Assassin's Creed Valhalla, stating that it was "constantly evaluating how to bring our games to different audiences wherever they are". By 2014, total annual game sales on Steam were estimated at $1.5 billion. By 2018, the service had over 90 million monthly active users. In 2018, its network delivered 15 billion gigabytes of data, compared to less than 4 billion in 2014.
Valve intended to "make DRM obsolete" as games released on Steam had traditional anti-piracy measures, including the assignment and distribution of product keys and support for digital rights management software tools such as SecuROM or non-malicious rootkits. With an update to the Steamworks SDK in March 2009, Valve added "Custom Executable Generation" (CEG), which creates a unique, encrypted copy of the game's executable files for the given user, which allows them to install it multiple times and on multiple devices, and make backup copies of their software. Once the software is downloaded and installed, the user must then authenticate through Steam to de-encrypt the executable files to play the game. Normally this is done while connected to the Internet following the user's credential validation, but once they have logged into Steam once, a user can instruct Steam to launch in a special offline mode to be able to play their games without a network connection. Developers are not limited to Steam's CEG and may include other forms of DRM (or none at all) and other authentication services than Steam; for example, some games from publisher Ubisoft require the use of their Uplay gaming service.
In September 2008, Valve added support for Steam Cloud, a service that can automatically store saved game and related custom files on Valve's servers; users can access this data from any machine running the Steam client. Users can disable this feature on a per-game and per-account basis. Cloud saving was expanded in January 2022 for Dynamic Cloud Sync, allowing games developed with this feature to store saved states to Steam Cloud while a game is running rather than waiting until the user quit; this was added ahead of the portable Steam Deck unit so that users can save from the Deck and then put the unit into a suspended state. In May 2012, the service added the ability for users to manage their game libraries from remote clients, including computers and mobile devices. Product keys sold through third-party retailers can also be redeemed on Steam. For games that incorporate Steamworks, users can buy redemption codes from other vendors and redeem these in the Steam client to add the title to their libraries. Steam also offers a framework for selling and distributing downloadable content (DLC) for games.
In September 2013, Steam introduced the ability to share most games with family members and close friends by authorizing machines to access one's library. Authorized players can install the game locally and play it separately from the owning account. Users can access their saved games and achievements provided the main owner is not playing. When the main player initiates a game while a shared account is using it, the shared account user is allowed a few minutes to either save their progress and close the game or purchase the game for their own account. Within Family View, introduced in January 2014, parents can adjust settings for their children's tied accounts, limiting the functionality and accessibility to the Steam client and purchased games. A more robust implementation of Family Sharing, titled "Steam Families", was released in September 2024, allowing up to five members of a household to share games from a single account, including the ability to play different games on those accounts along with different game saves and profiles, and enhanced parental control tools for those accounts.
The Steam client includes a digital storefront called the Steam Store through which users can purchase games. Once the game is bought, a software license is permanently attached to the user's Steam account, allowing them to download the software on any compatible device. Game licenses can be given to other accounts under certain conditions. Content is delivered from an international network of servers using a proprietary file transfer protocol. Products sold on Steam are available for sale in different currencies, which changes depending on the user's location. In December 2010, the storefront began supporting WebMoney for payments, and from April 2016 until December 2017 supported Bitcoin payments before dropping support due to high value fluctuations and costly service fees. The Steam storefront validates the user's region; the purchase of games may be restricted to specific regions because of release dates, game classification, or agreements with publishers. Since 2010, the Steam Translation Server project allows Steam users to assist with the translation of the Steam client, storefront, and a selected library of Steam games for twenty-eight languages. In October 2018, official support for Vietnamese and Latin American Spanish was added, in addition to Steam's then 26 languages. Steam also allows users to purchase downloadable content for games, and for some specific games such as Team Fortress 2, the ability to purchase in-game inventory items. In February 2015, Steam began to open similar options for in-game item purchases for third-party games. In November 2007, achievements were added, similar to Xbox 360 Achievements.
In conjunction with developers and publishers, Valve frequently provides discounted sales on games on a daily and weekly basis, sometimes oriented around a publisher, genre, or holiday theme, and sometimes allows games to be tried for free during the days of these sales. The site normally offers a large selection of games at a discount during its annual Summer and Holiday sales, including gamification of these sales.
Users of Steam's storefront can also purchase games and other software as gifts for another Steam user. Before May 2017, users could purchase these gifts to be held in their profile's inventory until they opted to gift them. However, this feature enabled a gray market around some games, where a user in a country where the price of a game was substantially lower than elsewhere could stockpile giftable copies to sell to others in regions with much higher prices. In August 2016, Valve changed its gifting policy to require that games with VAC and Game Ban-enabled games be gifted immediately to another Steam user, which also served to combat players that worked around VAC and Game Bans; in May 2017, Valve expanded this policy to all games. The changes also placed limitations on gifts between users of different countries if there is a large difference in pricing. Due to runaway inflation in Argentina and Turkey, Valve eliminated the use of local currency pricing for users in those storefronts in November 2023, instead moving them to a special regional pricing model based on U.S. dollars as a means to provide fair payments to publisher and developers, though these local users saw effective price hikes as high as 2900%.
In 2013, Steam began to accept player reviews of games. Other users can subsequently rate these reviews as helpful, humorous, or otherwise unhelpful, which are then used to highlight the most useful reviews on the game's Steam store page. Steam also aggregates these reviews and enables users to sort products based on this feedback while browsing the store. In May 2016, Steam further broke out these aggregations between all reviews overall and those made more recently in the last 30 days, a change Valve acknowledges to how game updates, particularly those in Early Access, can alter the impression of a game to users. To prevent observed abuse of the review system by developers or other third-party agents, Valve modified the review system in September 2016 to discount review scores for a game from users that activated the product through a product key rather than directly purchased by the Steam Store, though their reviews remain visible. Alongside this, Valve announced that it would end business relations with any developer or publisher that they found to be abusing the review system. Separately, Valve has taken actions to minimize the effects of review bombs on Steam. In particular, Valve announced in March 2019 that they mark reviews they believe are "off-topic" as a result of a review bomb, and eliminate their contribution to summary review scores; the first such games they took action on with this were the Borderlands games after it was announced Borderlands 3 would be a timed-exclusive to the Epic Games Store.
In October 2012, Steam introduced non-gaming applications, which are sold through the service in the same manner as games. Creativity and productivity applications can access the core functions of the Steamworks API, allowing them to use Steam's simplified installation and updating process, and incorporate features including cloud saving and Steam Workshop. Steam also allows game soundtracks to be purchased to be played via Steam Music or integrated with the user's other media players. Valve adjusted its approach to soundtracks in 2020, no longer requiring them to be offered as DLC, meaning that users can buy soundtracks to games they do not own, and publishers can offer soundtracks to games not on Steam.
Valve has also added the ability for publishers to rent and sell digital movies via the service, with initially most being video game documentaries. Following Warner Bros. Entertainment offering the Mad Max films alongside the September 2015 release of the game based on the series, Lionsgate entered into agreement with Valve to rent over one hundred feature films from its catalog through Steam starting in April 2016, with more films following later. In March 2017, Crunchyroll started offering various anime for purchase or rent through Steam. However, by February 2019, Valve shuttered video from its storefront save for videos directly related to gaming content. While available, users could also purchase Steam Machine related hardware.
While Steam allows developers to offer demo versions of their games at any time, Valve worked with Geoff Keighley in 2019 in conjunction with The Game Awards to hold a week-long Steam Game Festival to feature a large selection of game demos of current and upcoming games, alongside sales for games already released. This event has since been repeated two or three times a year, typically in conjunction with game expositions or award events, and since has been renamed as the Steam Next Fest. Valve expanded support for demo versions of games in July 2024, allowing demos to have their own store page with user reviews and made it easier for user to manage demos within their game library.
A Steam Points system and storefront was added in June 2020, which mirrored similar temporary points systems that had been used in prior sales on the storefront. Users earn points through purchases on Steam or by receiving community recognition for helpful reviews or discussion comments. These points can be redeemed in the separate storefront for cosmetics that apply to the user's profile and chat interface.
Valve launched Steam Guard in March 2011 with the goal of protecting Steam users against account hijacking via phishing schemes, one of the largest security problems Valve had at the time. Steam Guard was advertised to take advantage of the identity protection provided by Intel's second-generation Core processors and compatible motherboard hardware, which allows users to lock their account to a specific computer. Once locked, activity by that account on other computers must first be approved by the user on the locked computer. Support APIs for Steam Guard are available to third-party developers through Steamworks. Steam Guard also offers two-factor, risk-based authentication that uses a one-time verification code sent to a verified email address associated with the Steam account; this was later expanded to include two-factor authentication through the Steam mobile application, known as Steam Guard Mobile Authenticator.
In 2015, Valve stated that the potential monetary value of virtual goods attached to user accounts had drawn hackers to try to access accounts for financial benefit. Valve reported that in December 2015, around 77,000 accounts per month were hijacked, enabling the hijackers to empty the user's inventory of items through the trading features. To improve security, the company announced that new restrictions would be added in March 2016, under which 15-day holds are placed on traded items unless they activate, and authenticate with Steam Guard Mobile Authenticator. After a Counter-Strike: Global Offensive gambling controversy, Valve stated it was cracking down on third-party websites using Steam inventory trading for skin gambling in July 2016.
ReVuln, a commercial vulnerability research firm, published a paper in October 2012 that said the Steam browser protocol was posing a security risk by enabling malicious exploits through a simple user click on a maliciously crafted steam:// URL in a browser. This was the second serious vulnerability of gaming-related software following a problem with Ubisoft's Uplay. German IT platform Heise online recommended strict separation of gaming and sensitive data, for example using a PC dedicated to gaming, gaming from a second Windows installation, or using a computer account with limited rights dedicated to gaming.
In July 2015, a bug in the software allowed anyone to reset the password to any account by using the "forgot password" function of the client. High-profile professional gamers and streamers lost access to their accounts. In December 2015, Steam's content delivery network was misconfigured in response to a DDoS attack, causing cached store pages containing personal information to be temporarily exposed for 34,000 users.
Valve added new privacy settings to Steam in April 2018, allowing users to hide their activity status, game lists, inventory, and other profile elements. While these changes brought Steam's privacy settings in line with services such as PlayStation Network and the Xbox network, third-party services such as Steam Spy were impacted, due to their reliance on public data to estimate Steam product sales.
Since November 2013, Steam has allowed for users to review their purchased games and organize them into categories set by the user and add to favorite lists for quick access.
Players can add non-Steam games to their libraries, allowing the game to be easily accessed from the Steam client and providing support where possible for Steam Overlay features. The Steam interface allows for user-defined shortcuts to be added. In this way, third-party modifications and games not purchased through the Steam Store can use Steam features. Valve sponsors and distributes some modifications free of charge; and modifications that use Steamworks can also use any Steam features supported by their parent game. For most games launched from Steam, the client provides an in-game overlay from which the user can access Steam Community lists and participate in chat, manage selected Steam settings, and access a built-in web browser without having to exit the game. Since the beginning of February 2011 as a beta version, the overlay also allows players to take screenshots of the games in process. As a full version on February 24, 2011, this feature was reimplemented so that users could share screenshots on websites of Facebook, Twitter, and Reddit directly from a user's screenshot manager. Store game pages display a score from Metacritic since 2007.
Steam's "Big Picture" mode was announced in 2011; public betas started in September 2012 and were integrated into the software in December 2012. Big Picture mode is a 10-foot user interface, which optimizes the Steam display to work on high-definition televisions, allowing the user to control Steam with a gamepad or with a keyboard and mouse. Gabe Newell stated that Big Picture mode was a step towards a dedicated Steam entertainment hardware unit. With the introduction of the Steam Deck, Valve began pushing the new Big Picture mode based on the Steam Deck UI in beta testing in October 2022, and full release in February 2023. The new UI was also adopted by SteamVR in October 2023.
In-Home Streaming was introduced in May 2014; it allows users to stream games installed on one computer to another on the same home network with low latency. By June 2019, Valve renamed this feature to Remote Play, allowing users to stream games across devices that may be outside of their home network. Steam's "Remote Play Together", added in November 2019 after a month of beta testing, gives the ability for local multiplayer games to be played by people in disparate locations, though will not necessary resolve latency problems typical of these types of games. Remote Play Together was expanded in February 2021 to give the ability to invite non-Steam players to play through a Steam Link app approach.
Through Steamworks, Steam provides a means of server browsing for multiplayer games that use the Steam Community features, allowing users to create lobbies with friends or members of common groups. Steamworks also provides Valve Anti-Cheat (VAC), Valve's anti-cheat system; game servers automatically detect and report users who are using cheats in online, multiplayer games. In August 2012, Valve added new features—including dedicated hub pages for games that highlight the best user-created content, top forum posts, and screenshots—to the Community area. In December 2012, a feature where users can upload walkthroughs and guides detailing game strategy was added. Starting in January 2015, the Steam client allowed players to livestream to Steam friends or the public while playing games on the platform. For the main event of The International 2018 Dota 2 tournament, Valve launched Steam.tv as a major update to Steam Broadcasting, adding Steam Chat and Steamworks integration for spectating matches played at the event. It has also been used for other events, such as a pre-release tournament for the digital card game Artifact and for The Game Awards 2018 and Steam Awards award shows. Game Recording was added in beta in June 2024 and released in full by November 2024, allowing for recording of gameplay sessions both on demand or as a background recording. Users can then edit and clip footage to share via Steam with other users.
In September 2014, Steam Music was added to the Steam client, allowing users to play through music stored on their computer or to stream from a locally networked computer directly in Steam. An update to the friends and chat system was released in July 2018, allowing for non-peer-to-peer chats integrated with voice chat and other features that were compared to Discord. A standalone mobile app based on this for Android and iOS was released in May 2019.
A major visual overhaul of the Library was released in October 2019, with the goal of aiding users in organizing their games, help showcase what shared games a user's friends are playing, games that are being live-streamed, and new content that may be available, along with more customization options for sorting games. Along with the redesign, Valve launched Steam Events, allowing game developers to communicate when new in-game events are approaching, which appear to players in the Library and game listings.
In June 2023, a visual and architectural overhaul was released, unifying the backend functions of the Steam and Steam Deck clients and redesigning the desktop client. As part of this, the in-game overlay received a new customizable design where users can pin windows such as chat or game guides on top of the current game window. It also received several new features, including the ability to create pinnable personal notes stored in the cloud.
Valve provides developers the ability to create storefront pages to help generate interest in their game ahead of release. This is also necessary to fix a release date that functions into Valve's "build review", a free service performed by Valve about a week before this release date to make sure the game's launch is trouble-free. Updates in 2020 to Discovery queues have given developers more options for customizing their storefront page and how these pages integrate with users' experiences with the Steam client.
Developers of software available on Steam can track sales of their games through the Steam store. In February 2014, Valve announced that it would begin to allow developers to set up their own sales for their games independent of any sales that Valve may set. Valve may also work with developers to suggest their participation in sales on themed days.
Steam has conducted and partially published a monthly opt-in hardware and software survey between 2007 and 2010.
Developers can request Steam keys of their products to use as they see fit, such as to give away in promotions, to provide to selected users for review, or to give to key resellers for different prioritization. Valve generally honors all such requests, but clarified that they would evaluate some requests to avoid giving keys to games or other offerings that are designed to manipulate the Steam storefront and other features.
Valve enabled the ability for multiple developers to create bundles of games from their offerings in June 2021.
The Steam Workshop is a service that allows users to share user-made content and modifications for video games available on Steam. New levels, art assets, gameplay modifications, or other content may be published to or installed from the Workshop depending on the title. The Workshop was originally used for distribution of new in-game items for Team Fortress 2; it was redesigned to extend support for any game in early 2012, including modifications for The Elder Scrolls V: Skyrim. A May 2012 patch for Portal 2, enabled by a new map-making tool through the Workshop, introduced the ability to share user-created levels. Independently developed games, including Dungeons of Dredmor, are able to provide Workshop support for user-made content. Dota 2 became Valve's third published title available for the Workshop in June 2012; its features include customizable accessories, character skins, and announcer packs. Workshop content may be monetized; Newell said that the Workshop was inspired by gold farming from World of Warcraft to find a way to incentive both players and content creators in video games, and which had informed them of their approach to Team Fortress 2 and their later multiplayer games.
By January 2015, Valve themselves had provided some user-developed Workshop content as paid-for features in Valve-developed games, including Team Fortress 2 and Dota 2; with over $57 million being paid to content creators using the Workshop. Valve began allowing developers to use these advanced features in January 2015; both the developer and content generator share the profits of the sale of these items; the feature went live in April 2015, starting with various mods for Skyrim. This feature was pulled a few days afterward following negative user feedback and reports of pricing and copyright misuse. Six months later, Valve stated they were still interested in offering this type of functionality in the future. In November 2015, the Steam client was updated with the ability for game developers to offer in-game items for direct sale via the store interface, with Rust being the first game to use the feature.
Until 2012, Valve handpicked games to be included onto the Steam service, limiting these to games that either had a major developer supporting them, or smaller studios with proven track records. Since then, Valve have sought ways to enable more games to be offered through Steam, while pulling away from manually approving games, short of validating that a game runs on the platforms the publisher had indicated. In 2017, Steam development team member Alden Kroll said that Valve knows Steam is in a near-monopoly for game sales on personal computers, and the company does not want to be in a position to determine what gets sold, and thus had tried to find ways to make the process of adding games to Steam outside of their control. At the same time, Valve recognized that unfettered control of games in the service can lead to discovery problems as well as low-quality games.
Valve announced Steam Greenlight to streamline game addition to the service in July 2012 and released the following month. Through Greenlight, Steam users would choose which games were added to the service. Developers were able to submit information about their games, as well as early builds or beta versions, for consideration by users. Users would pledge support for these games, and Valve would make top-pledged games available on Steam. In response to complaints during its first week that finding games to support was made difficult by a flood of inappropriate or false submissions, Valve required developers to pay US$100 to list a game on the service. Those fees were donated to the charity Child's Play. This fee was met with some concern from smaller developers, who often are already working in a deficit and may not have the money to cover such fees. A later modification allowed developers to put conceptual ideas on the Greenlight service to garner interest in potential projects free-of-charge; votes from such projects are visible only to the developer. Valve also allowed non-gaming software to be voted onto the service through Greenlight.
The initial process offered by Greenlight was panned by developers because while they favored the concept, the rate of games that were eventually approved were small. In January 2013, Newell stated that Valve recognized that its role in Greenlight was perceived as a bottleneck, something the company was planning to eliminate in the future through an open marketplace infrastructure. On the eve of Greenlight's first anniversary, Valve simultaneously approved 100 games to demonstrate this change of direction.
Valve launched Steam Direct on June 13, 2017, following Greenlight's shutdown the week before. With Steam Direct, a developer or publisher wishing to distribute their game on Steam needs only to complete appropriate identification and tax forms for Valve and then pay a recoupable application fee for each game they intend to publish. Once they apply, a developer must wait thirty days before publishing the game to allow Valve to review the game to ensure it is "configured correctly, matches the description provided on the store page, and doesn't contain malicious content".
On announcing its plans for Steam Direct, Valve suggested the fee would be in the range of $100–5,000, meant to encourage earnest software submissions to the service and weed out poor quality games that are treated as shovelware, improving the discovery pipeline to Steam's customers. Smaller developers raised concerns about the Direct fee harming them, and excluding potentially good indie games from reaching the Steam store. Valve opted to set the Direct fee at $100 after reviewing concerns from the community and outlined plans to improve their discovery algorithms and inject more human involvement to help these. Valve refunds the fee should the game exceed $1,000 in sales. In the process of transitioning from Greenlight to Direct, Valve mass-approved most of the 3,400 remaining games that were still in Greenlight, though the company noted that not all of these were at a state to be published. Valve anticipated that the volume of new games added to the service would further increase with Direct in place. Some groups, such as publisher Raw Fury and crowdfunding/investment site Fig, have offered to pay the Direct fee for indie developers who cannot afford it. VentureBeat compared the system to the Google Play Store.
Without more direct interaction in the curation process, Valve had looked to find methods to allow players to find games they would be more likely to buy based on previous purchase patterns. Valve has rejected the use of paid advertising or placement on the storefront, which would have created a "pay to win" scenario. Instead, the company had relied on algorithms and other automatic features for game discovery, which has allowed for unexpected hits to gain more visibility.
The September 2014 "Discovery Update" added tools that would allow existing Steam users to be curators for game recommendations, and sorting functions that presented more popular games and recommended games specific to the user. This Discovery update was considered successful by Valve, as they reported in March 2015 in seeing increased use of the Steam Storefront and an increase in 18% of sales by revenue from just prior to the update. A second Discovery update was released November 2016, giving users more control over what games they want to see or ignore within the Steam Store, alongside tools for developers and publishers to better customize and present their game.
By February 2017, Valve reported that with the second Discovery update, the number of games shown to users via the store's front page increased by 42%, with more conversions into sales from that viewership. In 2016, more games are meeting a rough metric of success defined by Valve as selling more than $200,000 in revenues in its first 90 days of release. Valve added a "Curator Connect" program in December 2017. Curators can set up descriptors for the type of games they are interested in, preferred languages, and other tags along with social media profiles, while developers can find and reach out to specific curators from this information, and, after review, provide them directly with access to their game. This step, which eliminates the use of a Steam redemption key, is aimed at reducing the reselling of keys, as well as dissuading users who may be trying to game the curator system to obtain free game keys.
Valve has attempted to deal with "fake games", those that are built around reused assets and little other innovation, by adding Steam Explorers atop its existing Steam Curator program. Any Steam user can sign up to be an Explorer and be asked to look at under-performing games on the service to either vouch that the game is truly original or if it is an example of a "fake game", at which point Valve can take action to remove the game.
In July 2019, the Steam Labs feature was introduced as a means to showcase experimental discovery features Valve considered for including into Steam, to seek public feedback. For example, an initial experiment released at launch was the Interactive Recommender, which uses artificial intelligence algorithms pulling data from the user's past gameplay history to suggest new games that may be of interest to them. As these experiments mature through end-user testing, they have then been brought into the storefront as direct features.
The September 2019 Discovery update, which Valve claimed would improve the visibility of niche and lesser-known games, was met with criticism from some indie game developers, who recorded a significant drop in the exposure of their games, including new wishlist additions and appearances in the "More Like This" and "Discovery queue" sections of the store.
Steam Charts were introduced in September 2022 and publicly track the storefront's best-selling and most-played games, including historically by week and month. Charts replaced a previous statistics page to be more comprehensive, and features content that had previously been part of third-party websites including SteamSpy, SteamDB, and SteamCharts.
In June 2015, Valve created a formal process to allow purchasers to request refunds, with refunds guaranteed within the first two weeks as long as the player had not spent more than two hours in a game. Prior to June 2015, Valve had a no-refunds policy, but allowed them in certain circumstances, such as digital rights management issues or false advertising.
Games that are no longer available for sale for various reasons can still be downloaded and played by those who have already purchased these.
With the launch of Steam Direct, effectively removing any curation of games by Valve prior to being published on Steam, there have been several incidents of published games that have attempted to mislead Steam users. Starting in June 2018, Valve has taken actions against games and developers that are "trolling" the system; in September 2018, Valve explicitly defined that trolls on Steam "aren't actually interested in good faith efforts to make and sell games to you or anyone". As an example, Valve's Lombardi stated that the game Active Shooter, which would have allowed the player to play as either a SWAT team member tasked to take down the shooter at a school shooting incident or as the shooter themselves, was an example of trolling, as he described it was "designed to do nothing but generate outrage and cause conflict through its existence". Within a month of clarifying its definition of trolling, Valve removed approximately 170 games from Steam.
In addition to removing bad actors, Valve has also taken steps to reduce the impact of "fake games" which could be used to manipulate the trading card marketplace or artificially boost a user's Steam level, in addition to changes in Steam to prevent such abuse. Some of these changes have resulted in select false positives for legitimate games with unusual end-user usage patterns, such as Wandersong which was flagged in January 2019 for what the developer believed was related to near-unanimous positive user reviews from the game.
Other actions taken by developers against the terms of service or other policies have prompted Valve to remove games, which has included asset flips, review manipulation, misuse of Steamworks tools, and hostile activities towards Steam users.
Valve has also removed or threatened to remove games due to inappropriate or mature content, though there was often confusion as to what material qualified for this. For example, Eek Games' House Party included scenes of nudity and sexual encounters in its original release, which drew criticism from conservative religious organization National Center on Sexual Exploitation, leading Valve to remove the title. Eek Games later included censor bars within the game, allowing the game to be added back to Steam, though they offered a patch on their website to remove the bars. In May 2018, several developers of anime-stylized games that contained some light nudity, such as HuniePop, were told by Valve they had to address sexual content within their games or face removal from Steam, leading to questions of inconsistent application of Valve's policies. The National Center on Sexual Exploitation took credit for convincing Valve to target these games. However, Valve later rescinded its orders, allowing these games to remain.
In June 2018, Valve clarified its policy on content, taking a more hands-off approach outside of illegal material. Rather than trying to make decisions themselves on what content is appropriate, Valve enhanced its filtering system to allow developers and publishers to indicate and justify the types of mature content (violence, nudity, and sexual content) in their games. Users can block games that are marked with this type of content from appearing in the store, and if they have not blocked it, they are presented with the description before they can continue to the store page. Developers and publishers with existing games on Steam have been strongly encouraged to complete these forms for these games, while Valve will use moderators to make sure new games are appropriately marked. Valve also committed to developing anti-harassment tools to support developers who may find their game amid controversy.
Until these tools were in place, some adult-themed games were delayed for release. Negligee: Love Stories developed by Dharker Studios was one of the first sexually explicit games to be offered after the introduction of the tools in September 2018. Dharker noted in discussions with Valve that they would be liable for any content-related fines or penalties that countries may place on Valve, a clause of their publishing contract for Steam, and took steps to restrict sale of the game in over 20 regions. Games that feature mature themes with primary characters that visually appear to be underaged, even if the game's narrative establishes them as adults, have been banned by Valve.
In December 2020, following a complaint from Medienanstalt Hamburg/Schleswig-Holstein regarding store page images on Steam; Valve in Germany opted to block access to games with "Adults Only 18+" pornographic content. The Anti-defamation League published a report in November 2024 accusing Valve of allowing the proliferation of hate and anti-semitic content generated by users and user groups, with over 40,000 groups identified to have names referring to such extreme views. Senator Mark Warner followed with a letter to Valve, asking the company if they were following their published online content policies and to review the cases identified by the ADL.
Steam for macOS was originally planned for release in April 2010 before being pushed back to May 12, 2010. In addition to the Steam client, several features were made available to developers, allowing them to take advantage of the cross-platform Source engine and Steamworks' platform and network capabilities. Through the Steam Play functionality, the macOS client allows players who have purchased compatible products in the Windows version to download the Mac versions at no cost. The Steam Cloud, along with many multiplayer PC games, also supports cross-platform play.
In July 2012, Valve announced that it was developing a client for Linux based on the Ubuntu distribution. This announcement followed months of speculation, primarily from the website Phoronix that had discovered evidence of Linux developing in recent builds of Steam and other Valve games. Newell stated that getting Steam and games to work on Linux is a key strategy for Valve; Newell called the closed nature of Microsoft Windows 8 "a catastrophe for everyone in the PC space", and that Linux would maintain "the openness of the platform". Valve is extending support to any developers that want to bring their games to Linux, by "making it as easy as possible for anybody who's engaged with us—putting their games on Steam and getting those running on Linux", according to Newell.
The team developing the Linux client had been working for a year before the announcement to validate that such a port would be possible. As of the official announcement, a near-feature-complete Steam client for Linux had been developed and successfully run on Ubuntu. Internal beta testing of the Linux client started in October 2012; external beta testing occurred in early November the same year. Open beta clients for Linux were made available in late December 2012, and the client was officially released in mid-February 2013. At the time of announcement, Valve's Linux division assured that its first game on the OS, Left 4 Dead 2, would run at an acceptable frame rate and with a degree of connectivity with the Windows and Mac OS X versions. From there, it began working on porting other games to Ubuntu and expanding to other Linux distributions. Versions of Steam working under Fedora and Red Hat Enterprise Linux were released by October 2013. There were over 500 Linux-compatible games on Steam in June 2014, and in February 2019, Steam for Linux had 5,800 native games and was described as having "the power to keep Linux [gaming] alive" by Engadget.
The Xbox 360 does not have support for Steamworks. Newell said that they would have liked to bring the service to the console through the game Counter-Strike: Global Offensive, but later said that cross-platform play would not be present in the final version of the game. Valve attributes the inability to use Steamworks on the Xbox 360 to limitations in the Xbox Live regulations of the ability to deliver patches and new content. Valve's Erik Johnson stated that Microsoft required new content on the console to be certified and validated before distribution, which would limit the usefulness of Steamworks' delivery approach.
On May 14, 2018, a "Steam Link" app with remote play features was released in beta to allow users to stream games to Android phones, named after discontinued set-top box Steam Link. It was also submitted to the iOS App Store, but was denied by Apple Inc., who cited "business conflicts with app guidelines". Apple later clarified its rule at the following Apple Worldwide Developers Conference in early June, in that iOS apps may not offer an app-like purchasing store, but does not restrict apps that provide remote desktop support. In response, Valve removed the ability to purchase games or other content through the app and resubmitted it for approval in June 2018, where it was accepted by Apple and allowed on their store in May 2019.
Before 2013, industry analysts believed that Valve was developing hardware and tuning features of Steam with apparent use on its own hardware. These computers were pre-emptively dubbed as "Steam Boxes" by the gaming community and expected to be a dedicated machine focused on Steam functionality and maintaining the core functionality of a traditional video game console. In September 2013, Valve unveiled SteamOS, a custom Linux-based operating system they had developed specifically aimed for running Steam and games, and the final concept of the Steam Machine hardware. Unlike other consoles, the Steam Machine does not have set hardware; its technology is implemented at the discretion of the manufacturer and is fully customizable, much like a personal computer. In 2018 the Steam Machines were removed from the storefront due to low sales and small user traffic.
Valve included beta support for Steam Cloud Play in May 2020 for developers to allow users to play games in their library which developers and publishers have opted to allow in a cloud gaming service. At launch, Steam Cloud Play only worked through Nvidia's GeForce Now service and would link up to other cloud services in the future though whether Valve would run its own cloud gaming service was unclear.
Following a Chinese government-ordered temporary block of many of Steam's functions in December 2017, Valve and Perfect World announced they would help to provide an officially sanctioned version of Steam that meets Chinese Internet requirements. Perfect World has worked with Valve before to help bring Dota 2 and Counter-Strike: Global Offensive to the country through approved government processes. All games to be released on Steam China are expected to pass through the government approval process and meet other governmental requirements, such as requiring a Chinese company to run any game with an online presence.
On December 25, 2021, reports emerged that Steam's global service was the target of a domain name system attack that prevented users in China from accessing its site. The Chinese government Ministry of Industry and Information Technology (MIIT) later confirmed that Chinese gamers would no longer be able to use Steam's global service as its international domain name has been designated as "illegal". The block has effectively locked all Chinese users out of games they had purchased through Steam's international service. In 2023, reports emerged that the Steam Store could be used as normal in China, while the Steam Community was still blocked.
Steam's success has led to some criticism because it supported DRM and for being an effective monopoly. In 2012, Free Software Foundation founder Richard Stallman called DRM using Steam on Linux "unethical", but still better than Windows.
Steam's customer service has been highly criticized, with users citing poor response times or lack of response. In March 2015, Valve was given a failing "F" grade from the Better Business Bureau due to a large number of complaints about Valve's handling of Steam, leading Valve's Erik Johnson to state that "we don't feel like our customer service support is where it needs to be right now". Johnson stated the company plans to better integrate customer support features into the Steam client and be more responsive. In May 2017, in addition to hiring more staff for customer service, Valve publicized pages that show the number and type of customer service requests it was handling over the last 90 days, with an average of 75,000 entered each day. Of those, requests for refunds were the largest segment, and which Valve could resolve within hours, followed by account security and recovery requests. Valve stated at this time that 98% of all service requests were processed within 24 hours of filing.
In August 2011, Valve said Steam's revenue, estimated to be $1 billion in 2010, was comparable to that of its published games and that this makes the company "tremendously profitable." Valve reported that there were 125 million active accounts on Steam by the end of 2015. By August 2017, the company reported that there were 27 million new active accounts since January 2016, bringing the total number of active users to at least 150 million. Most accounts were from North America and Western Europe, with there being a significant growth in accounts from Asia around 2017, spurred by their work to help localize the client and make additional currency options available to purchasers. In September 2014, 1.4 million accounts belonged to Australian users; this grew to 2.2 million by October 2015.
Steam has grown from seven games in 2004 to over 30,000 by 2019, with additional non-gaming products, such as creation software, DLC, and videos, numbering over 20,000. More than 50,000 games were on the service as of February 2021. The growth of games on Steam is attributed to changes in Valve's curation approach, which allows publishers to add games without Valve's direct involvement, and games supporting virtual reality technology. The addition of Greenlight and Direct has accelerated the number of games present on the service, with almost 40% of the 19,000 games on Steam by the end of 2017 having been released in 2017. Before Greenlight, Valve saw about five new games published each week. Greenlight expanded this to about seventy, and which doubled to one hundred and eighty week following the introduction of Direct.
Although Steam provides direct sales data to developers and publishers, it does not provide public sales data. In 2011, Valve's Jason Holtman stated that the company felt that such data was outdated for a digital market. Data that Valve does provide cannot be released without permission because of a non-disclosure agreement.
Developers and publishers have asked for some metrics of sales for games, to allow them to judge the potential success of a title by reviewing how similar games have performed. Algorithms that worked on publicly available data through user profiles to estimate sales data with some accuracy led to the creation of the website Steam Spy in 2015. Steam Spy was credited with being reasonably accurate, but in April 2018, Valve added new privacy settings that defaulted to hiding user game profiles, stating this was part of compliance with the General Data Protection Regulation (GDPR) of the European Union. The change broke the method by which Steam Spy had collected data, rendering it unusable. A few months later, another method had been developed using game achievements to estimate sales with similar accuracy, but Valve shortly changed the Steam API that reduced its functionality. Some have asserted that Valve used the GDPR change as a means to block methods of estimating sales, although Valve subsequently promised to provide tools to developers to help gain such insights that they say will be more accurate. In 2020, Simon Carless revised an approach originally proposed by Mike Boxleiter as early as 2013, with Carless's method used to estimate sales based on the number of reviews it has on Steam based on a modified "Boxleiter number" used as a multiplication factor.
The accessibility of publishing games on digital storefronts like Steam has been described as key to the popularity of indie games. As these processes allow developers to publish games on Steam with minimal oversight from Valve, journalists have criticized Valve for lacking curation policies that make it difficult to find quality games among poorly produced games, sometimes called "shovelware".
Following the launch of Steam Direct, the video game industry was split on Valve's hands-off approach. Some praised Valve for favoring avoiding trying to be a moral adjudicator of content and letting consumers decide what content they want to see, while others felt that this would encourage developers to publish games that are purposely hateful, and that Valve's reliance on user-filters and algorithms may not succeed in blocking undesirable content. Some further criticized the decision based on the financial gain from avoiding blocking any game content, as Valve collects a cut from sales through Steam. The National Center on Sexual Exploitation denounced the policy for avoiding corporate and social responsibility "in light of the rise of sexual violence and exploitation games being hosted on Steam".
Because of Valve's oversight of sales data, estimates of the market share that Steam has of the videogame market are difficult to compile. Stardock, developer of competing platform Impulse, estimated that Steam had a 70% share in 2009. In February 2011, Forbes reported that Steam sales constituted 50–70% of the US$4 billion market for downloaded PC games and that Steam offered game producers gross margins of 70% of the purchase price, compared with 30% at retail.
Steam has been criticized for its reported 30% cut on revenue with publishers from game sales, a value that is similar to other digital storefronts according to IGN. However, some critics have asserted that the share no longer scales with cheaper costs of serving data. A 2019 Game Developers Conference survey showed only 6% of the 400 respondents deemed the share justified. Epic Games' Tim Sweeney postulated that Valve could reduce its cut to 8%, given that content delivery network costs has dropped significantly. Other services have promoted their sites having a lower cut, including the Epic Games Store and Discord.
Steam's predominance has led to Valve becoming involved in various legal cases. The lack of a formal refund policy led the Australian Competition and Consumer Commission (ACCC) to sue Valve in September 2014 for violating Australian consumer laws that required stores to offer refunds for faulty or broken products. The ACCC won the lawsuit in March 2016, though recognizing Valve changed its policy in the interim. In December 2016, the court fined Valve A$3 million, as well as requiring Valve to include proper language for Australian consumers outlining their rights when purchasing games off of Steam. In January 2018, Valve filed for special leave to appeal the decision to the High Court of Australia, but the High Court dismissed this request. In September 2018, Valve's Steam refund policy was found to violate France's consumer laws, and it was fined €147,000 and required to modify its refund policy.
A January 2021 class-action lawsuit filed against Valve asserted that it forced developers into entering a "most favored nation"-type of pricing contract to offer games on their storefront, which required the developers to price their games the same on other platforms as they did on Steam, thus stifling competition. Gamasutra's Simon Carless analyzed the lawsuit and observed that Valve's terms only apply the resale of Steam keys and not games themselves, and thus the lawsuit may be without merit.
Valve changed the Steam terms of service in September 2024 to eliminate the forced arbitration clause, such that any disputes with the storefront are to be resolved within courtrooms, and allowing for class-action lawsuits.
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Valve does not receive any cut of sales from third-party key resellers and brick-and-mortar retailers.[97]
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