Virtual assistants are software technology that assist users complete various tasks. Well known virtual assistants include Amazon Alexa, and Siri, produced by Apple. Other companies, such as Google and Microsoft, also have virtual assistants. There are privacy issues concerning what information can go to the third party corporations that operate virtual assistants and how this data can potentially be used.
Because virtual assistants similarly to robots or other artificial intelligence are often considered "nurturing" bodies, consumers may overlook potential controversies and value their convenience more than their privacy. When forming relationships with devices, humans tend to become closer to those that perform humanly functions, which is what virtual assistants do. In order to allow users both convenience and assistance, privacy by design and the Virtual Security Button (VS Button) propose methods in which both are possible.