Their discussions often took place at the home of Koum's Russian friend Alex Fishman in West San Jose. They realized that to take the idea further, they would need an iPhone developer. Fishman visited RentACoder.com, found Russian developer Igor Solomennikov, and introduced him to Koum.
Koum named the app WhatsApp to sound like "what's up". On February 24, 2009, he incorporated WhatsApp Inc. in California. However, when early versions of WhatsApp kept crashing, Koum considered giving up and looking for a new job. Acton encouraged him to wait for a "few more months".
In June 2009, when the app had been downloaded by only a handful of Fishman's Russian-speaking friends, Apple launched push notifications, allowing users to be pinged even when not using the app.
Koum updated WhatsApp so that everyone in the user's network would be notified when a user's status changed. This new facility, to Koum's surprise, was used by users to ping "each other with jokey custom statuses like, 'I woke up late' or 'I'm on my way.'"
Fishman said, "At some point it sort of became instant messaging".
Although Acton was working on another startup idea, he decided to join the company. In October 2009, Acton persuaded five former friends at Yahoo! to invest $250,000 in seed funding, and Acton became a co-founder and was given a stake. He officially joined WhatsApp on November 1. Koum then hired a friend in Los Angeles, Chris Peiffer, to develop a BlackBerry version, which arrived two months later. Subsequently, WhatsApp for Symbian OS was added in May 2010, and for Android OS in August 2010. In 2010 Google made multiple acquisition offers for WhatsApp, which were all declined.
To cover the cost of sending verification texts to users, WhatsApp was changed from a free service to a paid one. In December 2009, the ability to send photos was added to the iOS version. By early 2011, WhatsApp was one of the top 20 apps in the U.S. Apple App Store.
By February 2013, WhatsApp had about 200 million active users and 50 staff members. Sequoia invested another $50 million, and WhatsApp was valued at $1.5 billion. Some time in 2013 WhatsApp acquired Santa Clara–based startup SkyMobius, the developers of Vtok, a video and voice calling app.
In a December 2013 blog post, WhatsApp claimed that 400 million active users used the service each month. The year 2013 ended with $148 million in expenses, of which $138 million in losses.
On February 19, 2014, one year after a venture capital financing round at a $1.5 billion valuation, Facebook, Inc. (now Meta Platforms) announced it was acquiring WhatsApp for US$19 billion, its largest acquisition to date. At the time, it was the largest acquisition of a venture-capital-backed company in history. Sequoia Capital received an approximate 5,000% return on its initial investment. Facebook, which was advised by Allen & Co, paid $4 billion in cash, $12 billion in Facebook shares, and, advised by Morgan Stanley, an additional $3 billion in restricted stock units granted to WhatsApp's founders Koum and Acton. Employee stock was scheduled to vest over four years subsequent to closing. Days after the announcement, WhatsApp users experienced a loss of service, leading to anger across social media.
Three days after announcing the Facebook purchase, Koum said they were working to introduce voice calls. He also said that new mobile phones would be sold in Germany with the WhatsApp brand, and that their ultimate goal was to be on all smartphones.
In August 2014, WhatsApp was the most popular messaging app in the world, with more than 600 million users. By early January 2015, WhatsApp had 700 million monthly users and over 30 billion messages every day. In April 2015, Forbes predicted that between 2012 and 2018, the telecommunications industry would lose $386 billion because of "over-the-top" services like WhatsApp and Skype. That month, WhatsApp had over 800 million users. By September 2015, it had grown to 900 million; and by February 2016, one billion.
On January 18, 2016, WhatsApp's co-founder Jan Koum announced that it would no longer charge users a $1 annual subscription fee, in an effort to remove a barrier faced by users without payment cards. He also said that the app would not display any third-party ads, and that it would have new features such as the ability to communicate with businesses.
In September 2017, WhatsApp's co-founder Brian Acton left the company to start a nonprofit group, later revealed as the Signal Foundation, which developed the WhatsApp competitor Signal. He explained his reasons for leaving in an interview with Forbes a year later. WhatsApp also announced a forthcoming business platform to enable companies to provide customer service at scale, and airlines KLM and Aeroméxico announced their participation in the testing. Both airlines had previously launched customer services on the Facebook Messenger platform.
In January 2018, WhatsApp launched WhatsApp Business for small business use.
In April 2018, WhatsApp co-founder and CEO Jan Koum announced he would be leaving the company. By leaving before November 2018, due to concerns about privacy, advertising, and monetization by Facebook, Acton and Koum were initially believed to have given up $1.3 billion in unvested stock options, however, it was later reported that Koum retained $450M worth of options via a "rest and vest" program. Facebook later announced that Koum's replacement would be Chris Daniels.
On November 25, 2019, WhatsApp announced an investment of $250,000 through a partnership with Startup India to provide 500 startups with Facebook ad credits of $500 each.
In December 2019, WhatsApp announced that a new update would lock out any Apple users who had not updated to iOS 9 or higher and Samsung, Huawei, Sony and Google users who had not updated to version 4.0 by February 1, 2020. The company also reported that Windows Phone operating systems would no longer be supported after December 31, 2019. WhatsApp was announced to be the 3rd most downloaded mobile phone app of the decade 2010–2019.
In January 2021, WhatsApp announced a controversial new Privacy Policy allowing WhatsApp to share data with its parent company, Facebook; users who did not accept by February 8, 2021, would lose access to the app. This led many users to ditch WhatsApp and move to other services such as Signal and Telegram. However, Facebook said the WhatsApp policy would not apply in the EU, since it violates the principles of GDPR. Facing criticism, WhatsApp postponed the update to May 15, 2021, but said they had no plans to limit functionality of users, nor nag users who did not approve the new terms.
In May 2022, WhatsApp launched its Cloud API services (now known as WhatsApp Business Platform) for larger businesses requiring features beyond the WhatsApp Business App. The Cloud API enables businesses to integrate WhatsApp with other software, have a central WhatsApp account for multiple users and implement advanced automation.
In 2022, WhatsApp added the ability for users to turn off their online status.
In March 2024, Meta announced that WhatsApp would let third-party messaging services enable interoperability with WhatsApp, a requirement of the EU's Digital Markets Act (DMA). This allows users to send messages between other messaging apps and WhatsApp while maintaining end-to-end encryption.
In November 2010, a slate of improvements for the iOS version of WhatsApp were released: including the ability to search for messages in your chat history, trimming long videos to a sendable size, the ability to cancel media messages as they upload or download, and previewing photos before sending them.
In March 2012, WhatsApp improved its location-sharing function, allowing users to share not only their location, but also the location of places, such as restaurants or hotels.
In August 2013, WhatsApp added voice messages to their apps, giving users a way to send short audio recordings directly in their chats.
In January 2015, WhatsApp launched a web client that allowed users to scan a QR code with their mobile app, mirroring their chats to their browser. The web client was not standalone, and required the user's phone to stay on and connected to the internet. It was also not available for iOS users on launch, due to limitations from Apple.
On February 24, 2017, (WhatsApp's 8th birthday), WhatsApp launched a new Status feature similar to Snapchat and Facebook stories.
In July 2017, WhatsApp added support for file uploads of all file types, with a limit of 100 MB. Previously between March 2016 and May 2017, only limited file types categorised as images (JPG, PNG, GIF), videos (MP4, AVI), and documents (CSV, DOC/DOCX, PDF, PPT/PPTX, RTF, TXT, XLS/XLSX), were allowed to be shared for file attachments.
Later in September 2018, WhatsApp introduced group audio and video call features. In October, the "Swipe to Reply" option was added to the Android beta version, 16 months after it was introduced for iOS.
On October 25, 2018, WhatsApp announced support for Stickers. But unlike other platforms WhatsApp requires third-party apps to add Stickers to WhatsApp.
In October 2019, WhatsApp officially launched a new fingerprint app-locking feature for Android users.
In early 2020, WhatsApp launched its "dark mode" for iPhone and Android devices – a new design consisting of a darker palette.
In October 2020, WhatsApp rolled out a feature allowing users to mute both individuals and group chats forever. The mute options are "8 hours", "1 week", and "Always". The "Always" option replaced the "1 year" option that was originally part of the settings.
In March 2021, WhatsApp started rolling out support for third-party animated stickers, initially in Iran, Brazil and Indonesia, then worldwide.
In July 2021, WhatsApp announced forthcoming support for sending uncompressed images and videos in 3 options: Auto, Best Quality and Data Saver, and end-to-end encryption for backups stored in Facebook's cloud. The company was also testing multi-device support, allowing Computer users to run WhatsApp without an active phone session.
In August 2021, WhatsApp launched a feature that allows chat history to be transferred between mobile operating systems. This was implemented only on Samsung phones, with plans to expand to Android and iOS "soon".
WhatsApp has the facility to hide users' online status ("Last Seen"). In December 2021, WhatsApp changed the default setting from "everyone" to only people in the user's contacts or who have been conversed with ("nobody" is also an option).
In April 2022, WhatsApp announced undated plans to roll out a Communities feature allowing several group chats to exist in a shared space, getting unified notifications and opening up smaller discussion groups. The company also announced plans to implement reactions, the ability for administrators to delete messages in groups and voice calls up to 32 participants.
In May 2022, the file upload limit was raised from 100 MB to 2 GB, and maximum group size increased to 512 members.
In April 2023, the app rolled out a feature that would allow account access across multiple phones, in a shift that would make it more like competitors. Messages would still be end-to-end encrypted.
WhatsApp officially rolled out the Companion mode for Android users, allowing you to link up to five Android phones to a single account. Now, the feature is also made available to iOS users, allowing them to link up to four iPhones.
In May 2023, WhatsApp allowed users to edit messages, aligning itself with competitors such as Telegram and Signal which already offered this feature. According to the company, messages could be edited within a 15-minute window after being sent. Edited messages were tagged as "edited" to inform recipients that the content had been modified. WhatsApp has rolled out a feature called 'Voice Status Updates', which allows users to record voice notes and share them as their status on the app.
In June 2023, a feature called WhatsApp Channels was launched which allows content creators, public figures and organizations to send newsletter-like broadcasts to large numbers of users. Unlike messages in groups or private chats, channels are not end-to-end encrypted. Channels were initially only available to users in Colombia and Singapore, then later Egypt, Chile, Malaysia, Morocco, Ukraine, Kenya and Peru before becoming widely available in September 2023.
In July 2023, video messages were added to WhatsApp. Similar to voice messages, this feature allows users to record and send short videos directly in a chat. This lets users share videos of themselves more quickly, and without adding anything to their device's gallery. Currently, video messages are limited to 60 seconds.
In October 2023, support for logging in to multiple accounts was added, allowing users to switch between different WhatsApp accounts in the same app. They also introduced passkey support, where a user can verify their login with on-device biometrics, rather than SMS. Text formatting options like code blocks, quote blocks, and bulleted lists and became available for the first time.
In November 2023, WhatsApp added a "voice chat" feature for groups with more than 32 members. Unlike their 32-person group calls, starting a voice chat does not call all group members directly; they instead receive a notification to join the voice chat. WhatsApp also began rolling out support for sending login codes to a linked email address, rather than via SMS. In a later update on November 30, WhatsApp added a Secret Code feature, which allows those who use locked chats to enter a unique password that hides those chats from view when unlocking the app.
In December 2023, WhatsApp's "View Once" feature expanded to include voice messages. Voice messages sent this way are deleted after the recipient listens to them the first time.
In April 2024, an AI-powered "Smart Assistant" became widely available in WhatsApp, allowing users to ask it questions or have it complete tasks such as generating images. The assistant is based on the LLaMa 3 model, and is also available on other Meta platforms like Facebook and Instagram. WhatsApp also introduced chat filters, allowing users to sort their chats by All, Unread or Groups.
In June 2024, improvements were made to voice and video calls, allowing up to 32 participants in video calls, adding audio to screen sharing, and introducing a new codec to increase call reliability.
In October 2024, WhatsApp expanded their chat filter feature, adding the ability for users to create custom lists that contain specific chats of their choice.
In November 2024, the ability to transcribe voice messages was added, allowing users to read out what was said in a voice message, rather than listening to the audio.
In December 2024, WhatsApp introduced several new video calling features, including the ability to select specific participants from a group to make a call, rather than calling all group members. Visual effects also became available, adding visual filters to a user's video feed.
In December 2024, WhatsApp introduced a reverse image search feature, allowing users to verify image authenticity directly within the app using Google Search.
After months at beta stage, the official first release of WhatsApp for iOS launched in November 2009. In January 2010, support for BlackBerry smartphones was added; and subsequently for Symbian OS in May 2010, and for Android OS in August 2010. In August 2011, a beta for Nokia's non-smartphone OS Series 40 was added. A month later, support for Windows Phone was added, followed by BlackBerry 10 in March 2013. In April 2015, support for Samsung's Tizen OS was added. The oldest device capable of running WhatsApp was the Symbian-based Nokia N95 released in March 2007, but support was later discontinued.
On January 21, 2015, WhatsApp launched WhatsApp Web, a browser-based web client that could be used by syncing with a mobile device's connection.
On February 26, 2016, WhatsApp announced they would cease support for BlackBerry (including BlackBerry 10), Nokia Series 40, and Symbian S60, as well as older versions of Android (2.2), Windows Phone (7.0), and iOS (6), by the end of 2016. BlackBerry, Nokia Series 40, and Symbian support was then extended to June 30, 2017. In June 2017, support for BlackBerry and Series 40 was once again extended until the end of 2017, while Symbian was dropped.
Support for BlackBerry and older (version 8.0) Windows Phone and older (version 6) iOS devices was dropped on January 1, 2018, but was extended to December 2018 for Nokia Series 40. In July 2018, it was announced that WhatsApp would soon be available for KaiOS feature phones.
WhatsApp added support for iPads and iPadOS on May 27, 2025.
WhatsApp's principal platforms, which are fully supported, are devices supporting mobile telephony running Android, and iPhones.
WhatsApp was officially made available for PCs through a web client, under the name WhatsApp Web, in late January 2015 through an announcement made by Koum on his Facebook page: "Our web client is simply an extension of your phone: the web browser mirrors conversations and messages from your mobile device—this means all of your messages still live on your phone". As of January 21, 2015, the desktop version was only available to Android, BlackBerry, and Windows Phone users. Later on, it also added support for iOS, Nokia Series 40, and Nokia S60 (Symbian). Previously the WhatsApp user's handset had to be connected to the Internet for the browser application to function but as of an update in October 2021 that is no longer the case. All major desktop browsers are supported except for Internet Explorer. WhatsApp Web's user interface is based on the default Android one and can be accessed through web.whatsapp.com. Access is granted after the users scan their personal QR code through their mobile WhatsApp application.
In January 2021, the limited Android beta version allowed users to use WhatsApp Web without having to keep the mobile app connected to the Internet. In March 2021, this beta feature was extended to iOS users. However, linked devices (using WhatsApp Web, WhatsApp Desktop or Facebook Portal) will become disconnected if people do not use their phone for over 14 days. The multi-device beta can only show messages for the last three months on the web version, which was not the case without the beta because the web version was syncing with the phone. Since April 2022, the multi-device beta is integrated by default in WhatsApp and users cannot check old messages on the web version anymore.
On May 10, 2016, the messaging service was introduced for both Microsoft Windows and macOS operating systems. Support for video and voice calls from desktop clients was later added. Similar to the WhatsApp Web format, the app, which synchronises with a user's mobile device, is available for download on the website. It supported operating systems Windows 8 and OS X 10.10 and higher.
In 2023, WhatsApp replaced the Electron-based apps with native versions for their respective platforms. The Windows version is based on UWP while the Mac version is a port of the iOS version using Catalyst technology.
WhatsApp software automatically compares all the phone numbers from the device's address book with its central database of WhatsApp users to automatically add contacts to the user's WhatsApp contact list. Previously the Android and Nokia Series 40 versions used an MD5-hashed, reversed-version of the phone's IMEI as password, while the iOS version used the phone's Wi-Fi MAC address instead of IMEI. A 2012 update implemented generation of a random password on the server side. Alternatively a user can send to any contact in the WhatsApp database through the url https://api.whatsapp.com/send/?phone=[phone number] where [phone number] is the number of the contact including the country code.
In November 2017, WhatsApp implemented a feature giving users seven minutes to delete messages sent by mistake.
Multimedia messages are sent by uploading the image, audio or video to be sent to an HTTP server and then sending a link to the content along with its Base64 encoded thumbnail, if applicable.
On April 5, 2016, WhatsApp and Open Whisper Systems announced that they had finished adding end-to-end encryption to "every form of communication" on WhatsApp, and that users could now verify each other's keys. Users were also given the option to enable a trust on first use mechanism to be notified if a correspondent's key changes. According to a white paper that was released along with the announcement, WhatsApp messages are encrypted with the Signal Protocol. WhatsApp calls are encrypted with SRTP, and all client-server communications are "layered within a separate encrypted channel".
On October 14, 2021, WhatsApp rolled out end-to-end encryption for backups on Android and iOS. The feature has to be turned on by the user and provides the option to encrypt the backup either with a password or a 64-digit encryption key.
The application can store encrypted copies of the chat messages onto the SD card, but chat messages are also stored unencrypted in the SQLite database file "msgstore.db".
Meta (formerly Facebook) ended its Novi project on September 1, 2022.
WhatsApp has repeatedly imposed limits on message forwarding in response to the spread of misinformation in countries including India and Australia. The measure, first introduced in 2018 to combat spam, was expanded and remained active in 2021. WhatsApp stated that the forwarding limits had helped to curb the spread of misinformation regarding COVID-19.
In India, WhatsApp encouraged people to report messages that were fraudulent or incited violence after lynch mobs in India murdered innocent people because of malicious WhatsApp messages falsely accusing the victims of intending to abduct children. There were a series of incidents between 2017 and 2020, after which WhatsApp announced changes for Indian users of the platform that labels forwarded messages as such.
Researchers and journalists called on WhatsApp's parent company, Facebook, to adopt measures similar to those adopted in India and restrict the spread of hoaxes and fake news.
WhatsApp was initially criticized for its lack of encryption, sending information as plaintext. Encryption was first added in May 2012. End-to-end encryption was only fully implemented in April 2016 after a two-year process. As of September 2021, it is known that WhatsApp makes extensive use of outside contractors and artificial intelligence systems to examine certain user messages, images and videos (those that have been flagged by users as possibly abusive); and turns over to law enforcement metadata including critical account and location information.
In May 2019, a security vulnerability in WhatsApp was found and fixed that allowed a remote person to install spyware by making a call which did not need to be answered.
In September 2019, WhatsApp was criticized for its implementation of a 'delete for everyone' feature. iOS users can elect to save media to their camera roll automatically. When a user deletes media for everyone, WhatsApp does not delete images saved in the iOS camera roll and so those users are able to keep the images. WhatsApp released a statement saying that "the feature is working properly", and that images stored in the camera roll cannot be deleted due to Apple's security layers.
In November 2019, WhatsApp released a new privacy feature that let users decide who can add them to groups.
In December 2019, WhatsApp confirmed a security flaw that would allow hackers to use a malicious GIF image file to gain access to the recipient's data. When the recipient opened the gallery within WhatsApp, even if not sending the malicious image, the hack is triggered and the device and its contents become vulnerable. The flaw was patched and users were encouraged to update WhatsApp.
On December 17, 2019, WhatsApp fixed a security flaw that allowed cyber attackers to repeatedly crash the messaging application for all members of group chat, which could only be fixed by forcing the complete uninstall and reinstall of the app. The bug was discovered by Check Point in August 2019 and reported to WhatsApp. It was fixed in version 2.19.246 onwards.
For security purposes, since February 1, 2020, WhatsApp has been made unavailable on smartphones using legacy operating systems like Android 2.3.7 or older and iPhone iOS 8 or older that are no longer updated by their providers.
On December 16, 2020, a claim that WhatsApp gave Google access to private messages was included in the anti-trust case against the latter. As the complaint was heavily redacted due to being an ongoing case, it did not disclose whether this was alleged tampering with the app's end-to-end encryption, or Google accessing user backups.
In January 2021, WhatsApp announced an update to their Privacy Policy which stated that WhatsApp would share user data with Facebook and its "family of companies" beginning February 2021. Previously, users could opt-out of such data sharing, but the new policy removed this option. The new Privacy Policy would not apply within the EU, as it is illegal under the GDPR. Facebook and WhatsApp were widely criticized for this move. The enforcement of the privacy policy was postponed from February 8 to May 15, 2021, WhatsApp announced they had no plans to limit the functionality of the app for those who did not approve the new terms.
On October 15, 2021, WhatsApp announced that it would begin offering an end-to-end encryption service for chat backups, meaning no third party (including both WhatsApp and the cloud storage vendor) would have access to a user's information. This new encryption feature added an additional layer of protection to chat backups stored either on Apple iCloud or Google Drive.
In January 2022, an unsealed surveillance application revealed that WhatsApp started tracking seven users from China and Macau in November 2021, based on a request from US DEA investigators. The app collected data on who the users contacted and how often, and when and how they were using the app. This is reportedly not an isolated occurrence, as federal agencies can use the Electronic Communications Privacy Act to covertly track users without submitting any probable cause or linking a user's number to their identity.
At the beginning of 2022, it was revealed that San Diego–based startup Boldend had developed tools to hack WhatsApp's encryption, gaining access to user data, at some point since the startup's inception in 2017. The vulnerability was reportedly patched in January 2021. Boldend is financed, in part, by Peter Thiel, a notable investor in Facebook.
In September 2022, a critical security issue in WhatsApp's Android video call feature was reported. An integer overflow bug allowed a malicious user to take full control of the victim's application once a video call between two WhatsApp users was established. The issue was patched on the day it was officially reported.
In 2025, WhatsApp alerted 90 journalists and other members of civil society that they had been targeted by spyware used by the Israeli technology company Paragon Solutions.
As of 2023, WhatsApp is widely used by government institutions in the UK, although such use is viewed as problematical since it hinders the public, including journalists, from obtaining accurate government records when making freedom of information requests.
In March 2019, WhatsApp released a guide for users who had installed unofficial modified versions of WhatsApp and warned that it may ban those using unofficial clients.
In October 2019, WhatsApp filed a lawsuit against NSO Group in a San Francisco court, claiming that the alleged cyberattack violated US laws including the Computer Fraud and Abuse Act (CFAA). According to WhatsApp, the exploit "targeted at least 100 human-rights defenders, journalists and other members of civil society" among a total of 1,400 users in 20 countries.
In July 2020, a US federal judge ruled that the lawsuit against NSO group could proceed. NSO Group filed a motion to have the lawsuit dismissed, but the judge denied all of its arguments.
In April 2017, nearly 300 WhatsApp groups with about 250 members each were reportedly being used to mobilize stone-pelters in Jammu and Kashmir to disrupt security forces' operations at encounter sites. According to police, 90% of these groups were closed down after police contacted their admins. Further, after a six-month probe which involved the infiltration of 79 WhatsApp groups, the National Investigation Agency reported that out of about 6386 members and admins of these groups, about 1000 were residents of Pakistan and gulf nations. Further, for their help in negating anti-terror operations, the Indian stone pelters were getting funded through barter trade from Pakistan and other indirect means.
In May 2022, the FBI stated that an ISIS sympathizer, who was plotting to assassinate George W. Bush, was arrested based on his WhatsApp data. According to the arrest warrant for the suspect, his WhatsApp account was placed under surveillance.
There are numerous ongoing scams on WhatsApp that let hackers spread viruses or malware. In May 2016, some WhatsApp users were reported to have been tricked into downloading a third-party application called WhatsApp Gold, which was part of a scam that infected the users' phones with malware. A message that promises to allow access to their WhatsApp friends' conversations, or their contact lists, has become the most popular hit against anyone who uses the application in Brazil. Clicking on the message actually sends paid text messages. Since December 2016, more than 1.5 million people have clicked and lost money.
On March 1, 2016, Diego Dzodan, Facebook's vice-president for Latin America was arrested in Brazil for not cooperating with an investigation in which WhatsApp conversations were requested. On March 2, 2016, at dawn the next day, Dzodan was released because the Court of Appeal held that the arrest was disproportionate and unreasonable.
On May 2, 2016, mobile providers in Brazil were ordered to block WhatsApp for 72 hours for the service's second failure to cooperate with criminal court orders. Once again, the block was lifted following an appeal, after less than 24 hours.
In July 2021, the Cuban government blocked access to several social media platforms, including WhatsApp, to curb the spread of information during the anti-government protests.
In December 2021, the Swiss army banned the use of WhatsApp and several other non-Swiss encrypted messaging services by army personnel. The ban was prompted by concerns of US authorities potentially accessing user data for such apps because of the CLOUD Act. The army recommended that all army personnel use Threema instead, as the service is based in Switzerland.
WhatsApp launched two business-oriented apps in January 2018, separated by the intended userbase:
This solution was originally available as on-premise only, but in 2022, WhatsApp Cloud API became available. The on-premise API has been deprecated and will be fully sunset on October 23, 2025.
As WhatsApp API does not have a frontend interface, businesses need to subscribe through one of Meta's approved Business Solution Providers. Examples of these include respond.io, Gupshup, Trengo, Wati and Manychat.
In October 2020, Facebook announced the introduction of pricing tiers for services offered via the WhatsApp Business API, charged on a per-conversation basis. On July 1, 2025, a new pricing tier system came into effect which charges per-message rather than per-conversation.
WhatsApp handled ten billion messages per day in August 2012, growing from two billion in April 2012, and one billion the previous October. On June 13, 2013, WhatsApp announced that they had reached their new daily record by processing 27 billion messages. According to the Financial Times, WhatsApp "has done to SMS on mobile phones what Skype did to international calling on landlines".
On August 24, 2014, Koum announced on his Twitter account that WhatsApp had over 600 million active users worldwide. At that point WhatsApp was adding about 25 million new users every month, or 833,000 active users per day.
In May 2017, it was reported that WhatsApp users spend over 340 million minutes on video calls each day on the app. This is the equivalent of roughly 646 years of video calls per day.
By February 2017, WhatsApp had over 1.2 billion users globally, reaching 1.5 billion monthly active users by the end of 2017.
In January 2020, WhatsApp reached over 5 billion installs on Google Play Store making it only the second non-Google app to achieve this milestone.
As of February 2020, WhatsApp had over 2 billion users globally.
India is by far WhatsApp's largest market in terms of total number of users. In May 2014, WhatsApp crossed 50 million monthly active users in India, which is also its largest country by the number of monthly active users, then 70 million in October 2014, making users in India 10% of WhatsApp's total user base. In February 2017, WhatsApp reached 200 million monthly active users in India.
Israel is one of WhatsApp's strongest markets in terms of ubiquitous usage. According to Globes, already by 2013 the application was installed on 92% of all smartphones, with 86% of users reporting daily use.
In July 2024, WhatsApp reached 100 million users in the United States.
WhatsApp competes with a number of messaging services. They include services like iMessage (estimated 1.3 billion active users), WeChat (1.26 billion active users), Telegram (900 million users), Viber (260 million active users), LINE (217 million active users), KakaoTalk (57 million active users), and Signal (40 million active users). Both Telegram and Signal in particular were reported to get registration spikes during WhatsApp outages and controversies.
WhatsApp has increasingly drawn its innovation from competing services, such as a Telegram-inspired web version and features for groups. In 2016, WhatsApp was accused of copying features from a then-unreleased version of iMessage.
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